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Google, and search engines in general, used to act as a one-size-fits-all format. If person A and person B both searched for "best chocolate in the world," it used to be both individuals would see the same set of rankings. Now we live in a world of customization, where Google's results reflect not just the search terms and keywords used, but the complex personalization derived from a given user's full interaction with the suite of Google products.
Since Google, and search engines in general, are truly trying to give searchers exactly what they want, the process has seen a genesis of customization. One-size-fits-all no longer applies. | |
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The SEO Mistakes Most Webmasters MakeBy Karon Thackston (c) 2013 I came across an interesting post on Search Engine Land that referenced two videos from Google's Matt Cutts. One of them was of particular interest because it gave specific examples of several areas in which webmasters failed when it came to on-page SEO and SEM. I want to help you with 3 of those today. In order to include the right words on the page (words people would actually use when looking for a site such as yours) you must first know what those words and phrases are. This is where your keyword research comes in. Keyword research is not nearly as complicated as most people make it sound. Once you've got a good understanding about what it actually is and… | Simple Tips to Make the Most of PinterestBy Pamela Ramos (c) 2013 With more than 49 million users, Pinterest has made a name for itself. Many business owners are losing out because they don't realize the potential the site has to boost their business. Product-based businesses can take full advantage of the visual aspect of Pinterest to gain visibility among the people who will use the products most. As Pinterest continues to expand, you'll see more features and tools pop up that you can use to grow traffic and leads for your business. Here are some tips to get the most out of Pinterest. Open A Pinterest Business Account You don't have to open a Pinterest business account, but it's recommended if you plan to sell products on the platform. A business page will add credibility to your profile and… | |
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Weak PC Market Hurts Microsoft's Bottom LineBy Jennifer Cowan (c) 2013 A "challenging consumer PC market" for the first time has hit Microsoft where it hurts - in the pocketbook. The software giant, which fell short of Wall Street forecasts, said an ongoing strength in enterprise was offset by the ever-weakening PC market. In its fiscal fourth quarter, Microsoft recorded a net income of $4.97 billion (59 cents per share) compared to a loss of $492 million, or six cents a share in the same quarter last year. Revenue grew by 10 percent to $19.9 billion from $18.06 billion in 2012, but was still almost $1 billion short of the average analyst estimate of $20.73 billion, according to Thomson Reuters. "While our fourth quarter results were impacted by the decline in the PC market, we continue to see strong… | Google 2Q Results Reveal Mobile StrugglesBy Jennifer Cowan (c) 2013 Google's second-quarter earnings discouraged Wall Street Thursday evening, revealing the company's ongoing struggle with monetizing mobile advertising. Despite a healthy second-quarter revenue of $14.11 billion, up 19 percent over last year, the technology giant fell short of analysts' expectations of $14.4 billion, earning $9.56 a share compared to the predicted $10.78. The firms net revenue of $11.1 billion, $23 million short of analysts' $11.33 billion prediction. The news caused Google's stock to take a tumble in after-hours trading Thursday evening to close at $872.80, down from $919 the previous day. Despite failing to meet expectations, Google CEO Larry Page was largely… | |
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Yahoo Acquires Chinese Start-Up Ztelic TechnologyBy SPN Staff Writers (c) 2013 Yahoo CEO Marissa Mayer's buying spree continues as the Internet company picks up Ztelic Technology, a Chinese company that specializes in analyzing data from social websites. The price of the deal was not disclosed. "We will join Yahoo's worldwide first-class talent team, and we expect to bring our technologies and experiences in big data analytics, personalization and mobile services to Yahoo! products and its 700 million customers," Ztelic Technology said in a statement on its website. Ztelic, which was founded by former Yahoo U.S. senior Web architect Zheng Hao, said some of its own services would be shut… | Tumblr's iOS App Failed to Secure Passwords, Patch Issued to Fix FlawBy SPN Staff Writers (c) 2013 If you are an iPhone user who also uses Tumblr, a password change is in order. According to The Register, Tumblr's iOS app, until just a few day ago, did not have a secure login. Users were not logged in via SSL - meaning their passwords were stored in plain text on Tumblr's network traffic rather than being encrypted. A man, who discovered the flaw while auditing iOS apps for his employer, reported the vulnerability to the U.K. publication. "I was asked to investigate various iOS apps at work to see if they are suitable for company use (no unauthorized access to company data, contacts, etc.)," he was… | |
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