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Twitter has recently released an extensive array of metrics and analytics features on its Ads dashboard. This is obviously in order to promote their Twitter Ads platform, but it can be an extremely beneficial tool for your business, even if you don't currently purchase advertising on the microblogging site.
That's right: the Twitter analytics tools are free. This is a great service for anyone who might have been paying for their analytics with a third party. Bad news for analytics providers, but great news for your business! | |
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Persuading People: Negotiation Can Be DifficultBy Jason Phillips (c) 2013 You have a big negotiation coming up. You've done all your research and you know the ins and outs of every angle of the deal, but something is still bothering you. You're worried that, despite your thorough preparations, you still won't be able to persuade your client on certain points. Does this sound familiar? Chances are, if you have ever had to negotiate before, one of the most intimidating factors was the responsibility of having to convince the other side of your points. Being persuasive is a skill that definitely comes in handy during negotiations, but sometimes it can be difficult to learn exactly how… | How to Rank? A Seven-Step GuideBy Ramya Raju (c) 2013 Those who are new to the concept of SEO can find the entire process to be overwhelming. The following steps can enable website owners to rank their sites in a better way in some of the major search engines. 1. Working Smarter, Not Harder Effective or smart keyword research calls for choosing appropriate keywords that can convert in the best possible way. The biggest mistake most people make is to try to rank for one keyword at a time. It is much better to rank for a number of long tail keywords - this can fetch the best possible results. 2. Clarity Regarding Your Keyword Theme It will be easier to rank if you define your keyword theme in a more specific way. By knowing more about the broad topic, you can try to find the right… | |
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What is the role of Personalized Search in SEO?By Prashant Bairwa (c) 2013 SEO is a vast concept - even after working in SEO for past five years, I have yet to learn everything about it. They say learning is the key to success and the same principal applies in SEO too. Today, we will discuss personalized search that not many SEOs are aware of. It is not a new term but, unless you experience it by yourself, it is impossible to really understand it. Personalized search is associated with search - the same search that we do almost daily on search engines, either to find information or to simply check the ranks of our campaigns. Personalized search is phenomenon in which the search results are controlled or modified based on some factors… | U.S. Government Department Spends $630,000 on Facebook Ad CampaignsBy Jennifer Cowan (c) 2013 A U.S. government department spent more than half a million dollars on two advertising campaigns to garner more 'likes' for its Facebook pages. Despite doling out $630,000 in 2011 and 2012, the U.S. Department of State Bureau of International Information Programs still suffers from low engagement levels, although the campaigns themselves were successful in increasing the number of fans substantially, according to an inspection report issued by the Office of the Inspector General. The document indicated the agency's Facebook advertising campaign was successful in exposing its four Facebook Pages to millions of people. "The bureau...succeeded… | |
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Twitter to Begin Targeted Advertising with U.S. UsersBy Jennifer Cowan (c) 2013 Twitter is experimenting with a new way to target ads based on users' browsing habits. The initiative, which is starting "soon" in the U.S. will display promoted content from brands and businesses that users have "shown an interest in," Twitter announced in a blog post Wednesday. "Users won't see more ads on Twitter, but they may see better ones," senior director of product revenue Kevin Weil said. Weil used an example of a florist wanting to advertise a Valentine's Day special on Twitter to flower enthusiasts who frequent the business' website or subscribe to its newsletter. "To get the special offér to those people who are also on Twitter, the shop may… | Major Vine Update Includes New Camera Tools, Protected PostsBy SPN Staff Writers (c) 2013 Vine has pushed through a major update as the video app struggles to maintain its popularity in the face of Instagram's new 15-second video feature. According to the latest numbers from Topsy, Vine's Twitter mentions have dipped since Video for Instagram was launched late last month. In fact, Vine's daily mentions have sunk to less than one million at the end of June - a significant comedown from the more than three million daily at the beginning of the month. Vine has added five improvements to its app to "make it more fun and even easier to use," says a blog post from Vine co-founder Colin Kroll. The changes are: New Camera Tools - A redesigned camera now… | |
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