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No matter what size your business is, you know the value of developing a web presence. But like most investments, marketing can be risky and expensive, especially if you're a small business with a tight advertising budget.
Investing in marketing doesn't have to be a gamble; there are plenty of marketing strategies that are cheaper than you think, and plenty of businesses have succeeded using inexpensive tactics. | |
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Outdated Keyword Optimization Techniques that Could Be Killing Your RankingsBy Karon Thackston (c) 2013 It's almost a weekly occurrence. An email (or four) pops up in my inbox asking for help because pages that once ranked really well in Google have gradually been falling. For most, it happens without fanfare over time, until somebody finally asks the questions "Where have all our sales gone?" and "Why can't anybody find us on Google anymore?" Since the first roll-outs of Google's Panda and Penguin updates, there has been a slow and silent progression with regard to keyword optimization and SEO copywriting. With "better quality" and "natural… | Top 10 Successful Marketing Ploys on RedditBy Jesse Aaron (c) 2013 Reddit intimidates a lot of people - marketers especially. If we don't understand the social dynamics and invest time into understanding the environment, our marketing efforts will crumble. On the other hand, if we take the time to learn reddiquette and study the most successful content, we can make Reddit one of the most powerful marketing tools in our arsenal. But first, let's get our feet wet and observe some of the most successful marketing strategies on Reddit. 1. Old Spice If you haven't seen an Old Spice commercial over the past couple years, you've been missing out. Isaiah Mustafa has gained the praise… | |
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Facebook Mobile Ad Success Boosts Revenue, Sends Stock SoaringBy Jennifer Cowan (c) 2013 Facebook's second-quarter profit report surpassed Wall Street expectations and sent the social network's stock soaring more than 19 percent in after hours trading Wednesday. The company's revenue rose to $1.81 billion - skyrocketing past analysts' predictions of $1.62 billion. The 53 percent rise in revenue from the previous quarter is due, in large part, to a surge in mobile advertising, a platform that has concerned shareholders in the past. Those concerns may very well be a thing of the past with Facebook selling $1.6 billion in ads, a 61 percent leap over the same quarter the previous year. Mobile advertising made up 41 percent of that total. "We've made good progress growing our community, deepening… | Russia to Grant Snowden Permission to Leave AirportBy Jennifer Cowan (c) 2013 Former National Security Agency (NSA) contractor turned whistleblower Edward Snowden will likely soon be permitted to leave Russia's Sheremetyevo airport where he has been holed up for several weeks, the BBC has reported. Snowden, who last month asked Russia for temporary refuge until he can travel to one of the Latin America countries willing to grant him long-term asylum, has been given a letter from Russia's Federal Migration Service, sources told the BBC. The letter reportedly grants Snowden permission to enter Russian territory while he waits for the country to rule on his request for temporary asylum. If Snowden accepts the proposal, he will be allowed to stay in Russia during the application… | |
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LG Sets Company Record With 12.1M Smartphone Shipped in 2QBy SPN Staff Writers (c) 2013 LG Electronics announced a personal best Wednesday as it released its second-quarter results: 12.1 million Smartphones shipped between April and June. The new record accompanied a 10.1 percent year-over-year revenue gain to $13.6 billion due to sales increases in most of the company's divisions - its mobile phone division particular. LG's net profit of $139.04 million was down 7.7 percent from the same period in 2012, but was an improvement over this year's first quarter. LG's mobile unit recorded an operating profit of $54.37 million, a decline from the first quarter due to a "weaker demand… | Google Launches an Array of New FeaturesBy Shashank Shalabh (c) 2013 Google does not cease to surprise us. Innovation seems to be embedded in its system. This year, we witnessed Google release a number of interesting features, including the Penguin 2.0 update. In May, Google experimented with a limited beta test of a brand new model to display local search results, such as hotels and eateries. The new model adopted the carousel style, which allowed the user to scroll sideways through the search results. Google carousel, it seems, was specifically developed for mobile and tablet users to help them switch between results with a quick swipe. On June 18, Google announced the… | |
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