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225 million people use the networking extravaganza that is LinkedIn. For many, it's the only destination for job seekers, with over 70 percent of Brandz's top 100 advertisers listing open positions. People use the social network to stay in contact with past colleagues, teachers, and motivators, and to keep a comprehensive digital resume.
What many don't realize is that LinkedIn offers loads of valuable marketing tools and tactics too. As popular as LinkedIn has become, the marketing offerings are still massively underutilized. | |
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Does Creativity Matter (In Business)?By Jerry Bader (c) 2013 Creativity is like the weather; People talk about it but no one does anything about it. Boardrooms, seminars, and conferences are full of talk of the need for creative thinking as a way to spark innovation, new product development, and of course sales but, the sad truth is, most business leaders are creatively stunted. Creativity is stifled in a climate of restrictive rules, tight budgets, and an obsession with statistical justification. I can still remember a well-known successful executive and the owner of a major bird food company who was asked if he collected art; he responded by asking the interviewer, why would anyone purchase art when they could purchase a bird? In general, there seems to be two types of executives, those who see the world through the prism of their product or… | Study Discovers Key to Taking Social Media Posts ViralBy Jennifer Cowan (c) 2013 There is a secret to taking social media posts viral, a new study has revealed. The key, UCLA scientists say, is to tap into the temporoparietal junction, or TPJ, region of people's brains. When marketers are successful at tapping into the TPJ of consumers' brains it results in a "salesperson effect" - in other words the desire to share information with others, according to a study recently published in the journal Psychological Science. "Our study suggests that people are regularly attuned to how the things they're seeing will be useful and interesting, not just to themselves but to other people," said the study's senior author, Matthew Lieberman, a UCLA professor of psychology… | |
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Push-to-Talk App Comes to U.S.By SPN Staff Writers (c) 2013 If you miss the days when walkie-talkies were popular, NII Holdings has an app for you. Prip, the "human alternative to texting," is an advanced Push-to-Talk (PTT) service that is now available to U.S. Android Smartphone and tablet users. Developed by Motorola for Latin American corporation NII Holdings, Prip is compatible with more than 95 percent of devices running Android. "After the successful launch of PRIP in Mexico in April, we are pleased to roll out this service to users in the U.S.," NII Holdings executive vice-president and chief strategy and marketing officer Greg Santoro said in a press release. Greg Page, vice-president and general manager for iDEN, Motorola Mobility said Prip "continues Motorola Mobility's longstanding history of providing the highest quality… | Lawsuit Against NSA to Continue Despite Government ObjectionBy Jennifer Cowan (c) 2013 A federal judge has overruled the U.S. government's objection that allowing a five-year-old lawsuit against the National Security Agency (NSA) to continue will endanger national security. While U.S. District Judge Jeffrey White's ruling is not a final decision, it does bode well for the Electronic Frontier Foundation, the organization that filed the lawsuit in 2008 to contest a NSA warrantless surveillance program that targeted Americans' confidential electronic communications. "Given the multiple public disclosures of information regarding the surveillance program, the Court does not find that the very subject matter of the suits constitutes a state secret,"… | |
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Windows 8.1 Heading to Manufacturers Late Next MonthBy SPN Staff Writers (c) 2013 Microsoft will release Windows 8.1 to computer and tablet manufacturers by late August, Windows CFO Tami Reller announced at the company's Worldwide Partner Conference (WPC) Monday. The software giant has yet to set a date for the public launch date of Windows 8.1. Reller said it would happen "this fall" but offered no specifics. The announcement comes two weeks after Microsoft announced Windows 8.1 Preview, a version geared mainly to developers. "We'll have more details to share in the coming months for consumers and other customers on how to get Windows 8.1," wrote Microsoft's Brandon LeBlanc. "As you have heard, Windows 8.1 is an… | Not Accepting Online Payments? Your Customers Expect ItBy Erin Steiner (c) 2013 Do you remember when those card processing machines at the grocery store were rare and felt revolutionary? This is how many people still feel about being able to pay for stuff online. Really, though, online payment processing has become almost ubiquitous within our culture. Customers expect to be able to pay for things online through a virtual terminal. Not accepting online payments definitely sets your business apart, but not in any way that would be considered good. Do you need more reasons to take online payments? Here are five. 1. It's Faster When you accept online payments, you get your money immediately. You don't have to wait for the check… | |
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