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In the old days of SEO, the impact of PR on page rankings was rather straightforward: It was all about building links. A good PR strategy centered around the goal of enticing just about anyone on the web to link to the company's site and/or press release.
The current reality is that Google cares about the quality of content and credibility over a sheer volume of links and keywords. PR strategies must now cleverly incorporate the social stratosphere as well, leaving the two departments of SEO and Public Relations in a prime place to work together. | |
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Hidden Facebook Tricks That Can Improve Your BusinessBy Adrienne Erin (c) 2013 Facebook, like most social media platforms, is always changing. A lot of changes have been promoted and magnified, but there are plenty of features that have missed the limelight. There are a lot of well-known Facebook features that are beneficial to your marketing campaign. But there a few others, in particular, that can help you focus in on target audiences quickly, gain engagement and attract new business opportunities. Amplifying vs. Promoting Promoting your Facebook posts is a common tactic. It typically involves paying a set fee to promote your posts to your fans and their friends via demographic filters. This is beneficial for… | Is Social Media Damaging Interpersonal Communication?By Abigail Clark (c) 2013 More than half of all Americans have at least one social media profile, and it seems once you're hooked, you're hooked. According to StasticBrain.com, there are 1.2 billion people on Facebook alone - and they spend 15 hours logged in, on average, per month. But could logging on so frequently be damaging your interpersonal communication skills? Digital Contact vs. Human Interaction on Special Occasions Once upon a time we'd line our mantles with Christmas cards collected during December, and store treasured cards marking our birthdays in shoeboxes. However as Facebook and Twitter grow, greeting cards are suffering. A decade ago, America's leading… | |
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Improve Marketing Creativity by Streamlining AP ProcessingBy Jeff Frankel (c) 2013 If a marketing department is bogged down by poor vendor relationships due to slow or nonexistent AP processing, its ability to keep pace with creative initiatives will be hindered. While the two may not seem related from the outset, the lack of a holistic perspective may be precisely what is missing from some organizations in which both departments are suffering. The definition of 'streamline' is to design or provide a form that presents very little resistance to a flow, which increases speed and ease of movement. Streamlining a business process requires cooperation and, often times, automation of various tasks so that employees can focus on adding value to… | Google Databoard Eliminates Challenge of Reading ResearchBy Jennifer Cowan (c) 2013 Google is introducing a new way for businesses to keep up-to-date on what is happening in their industries. Databoard for Research Insights enables users to delve into Google's recent research in a "unique and immersive way," says Google mobile marketing manager Adam Grunewald. "The Databoard is our response to three big challenges facing the vast majority of research released today." The three challenges are: 1. Ease of consumption - Data is shared in such a way that it is not only easier to read, but pleasing to the eye. "Users can explore an entire study or jump straight to the topics or datapoints that they care about," Grunewald writes. The Databoard… | |
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YouSendIt Enters the Future as HightailBy Jennifer Cowan (c) 2013 File-sharing site YouSendIt has a whole new identity. The company, which has been in operation for nearly a decade, has changed its name to Hightail to mark "the fundamental changes" that have occurred within the company as well as to represent a number of new services in the offing. "Since I took over as CEO just over a year ago, we have worked hard to develop a culture that promotes true creativity and passion," reads a blog post by Brad Garlinghouse. "With a name that strides like a giant across a landscape of Boxes, Syncs and Shares alongside an audaciously elegant look that contrasts with the endless dreary blues of the cloud space, Hightail leads by example. It is the standard bearer that will help transform… | The Latest Social Syndrome: The Fear of Missing OutBy SPN Staff Writers (c) 2013 Social media has created a new syndrome: FOMO (fear of missing out). A national survey on social media behavior by MyLife, a Web presence management firm, has found that as the number of social networks continue to grow, people are not only becoming overwhelmed but fearful of missing something "important" should they decide to take a social break. Of those surveyed, 56 percent of people are afraid of missing important posts if they don't regularly check their social networks. According to the study, the first thing 27 percent of people do upon waking each morning is check their social networks and 35 percent spend more than… | |
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