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In the past few weeks, the Internet has exploded yet again with the latest round of obituaries dedicated to search engine optimization. The same old questions pop up under a slightly different context. What is left for SEO when Google shoots down each new exploit and tactic? If every useful technique eventually becomes obsolete, what is the point of developing it to begin with?
These laments are heard every time the search engine wipes out another fraction of its search results. The most recent source of woe is Penguin 2.0, which cracked down on the spam backlinks that many still used despite repeated warnings from Google. Besides shuffling a small percentage of pages, Penguin sent a message: The Wild West days of the Internet are over. The law is coming with guns blazing. | |
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7 Must-Have Online Tools for BusinessesBy Tina Courtney-Brown (c) 2013 Running a business, no matter how large or small, takes a tremendous amount of savvy organization skills. It takes a New York minute for your operation to go from clean to cluttered. From emails to receipts, project planning to social media, there's a heck of a lot of things for any business owner to stay on top of. Thankfully, there are scads of smart developers out there creating tools that make everything from to do lists to invoice generation a digital snap. If you haven't had time to keep up on the latest and greatest organization tools, read on; we've done the homework for you. 1. Teuxdeux - To Do Lists for the Modern Age No matter how digital our lives become, to do lists still remain integral to our day-to-day… | Verizon Jumps on the Annual Upgrade ProgramBy Jennifer Cowan (c) 2013 Verizon Wireless is following the lead of chief competitors AT&T and T-Mobile by offering a new subscription plan allowing customers to upgrade their Smart devices each year. The Verizon Edge program, which begins Aug. 25, also allows customers to get a new Smartphone or tablet every year with no long-term service contracts, finance charges or upgrade fees. Customers can also upgrade to a new phone after six months - but only if 50 percent of the full retail price of the device has been paid. "If you want to stay on top of the latest technology, the new Verizon Edge device payment plan offers an affordable way to upgrade to the newest device and satisfy your love of… | |
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Former Facebook Employee Warns Against Sharing Personal InfoBy Jennifer Cowan (c) 2013 Facebook employees at one point had access to a "master password" that granted them access to every one of the accounts on the social network, according to a former employee. And while "more secure forms of logging in to repair accounts" were later put into operation, Katherine Losse, who joined Facebook in 2005 as its 51st employee, told The Guardian Wednesday that members of the site should avoid sharing personal information, especially now that the scope of surveillance by the U.S. government has come to light. Losse, the former speechwriter for CEO Mark Zuckerberg, first made the allegation in The Boy Kings, a book she penned after leaving the company in 2010, but she reiterated her allegations in the… | Yahoo Acquires Mobile Ad Startup AdMovateBy SPN Staff Writers (c) 2013 Yahoo is at No. 15 and counting. To celebrate her one-year anniversary with the technology company, Yahoo CEO Marissa Mayer on Wednesday added a new company to her growing tally of acquisitions. Mobile ad technology startup AdMovate is the newest company to enter the Yahoo fold as Mayer continues her quest to make mobile a priority in her massive makeover of the search engine firm. "This acquisition is part of our efforts to invest further in our ad tech platforms-Apt, Genome, and Right Media-and make buying easier for advertisers and agencies," senior vice-president of display advertising and advertising technology Scott Burke said in a blog post. "Admovate's personalization technology accelerates our… | |
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Google Glass Hacked Using Malicious QR CodesBy SPN Staff Writers (c) 2013 Using a malicious QR code, security researchers have been able to exploit a flaw in Glass, Google's computerized spectacles. Online security firm Lookout says the vulnerability - which it discovered in May and Google has since patched - handed hackers the ability to take control of Glass. "While it's useful to configure your Glass QR code and easily connect to wireless networks, it's not so great when other people can use those same QR codes to tell your Glass to connect to their Wi-Fi Networks or their Bluetooth devices," reads a July 17 blog post by Lookout's Marc Rogers. "Unfortunately, this is exactly what… | Google Exploring Encryption for Cloud-Based FilesBy SPN Staff Writers (c) 2013 Google is looking into the encryption of Google Drive files, a move that could effectively keep U.S. law enforcement agencies and other governments from accessing users' stored files. CNET, citing sources, is reporting Google is currently testing encryption to protect files on its cloud-based file storage service. A source "who is familiar with the project" told CNET a small portion of Google Drive files have already been encrypted. If reports are accurate, Google's decision to encrypt will set it apart from other technology companies that are alleged to be part of the PRISM program, a topic-secret surveillance program… | |
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