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Most businesses are beginning to see the value in having a company blog, but it can be difficult to decide what to do with it once you make one. Content should be fresh, original and exciting. If your customers take the time to read your blog, they want to walk away feeling like they gained something - not like they were suckered into buying. |
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Search Marketing Integration: Five Things to Know NowBy Kristin Marino (c) 2013 Reports of the death of SEO have been greatly exaggerated, but using only traditional SEO methods and ignoring social media marketing could be the death of your online campaign. The way to keep your SEO campaign alive and kicking may be to mash it up with your social media campaign. You've probably already been doing this to some extent: It's the by-now-well-known principle of optimizing for people first and then search engines. It's also the principle of search marketing integration, and here are five things you should know about it as you plan your integrated marketing strategy. It's not just what you… | AT&T Offers Annual Smartphone, Tablet Upgrade ProgramBy Jennifer Cowan (c) 2013 Not to be outdone by rival T-Mobile, AT&T today unveiled AT&T Next, a new subscription plan allowing customers to upgrade their Smart devices each year with no down payment. The program, which begins nationwide July 26, also allows customers to get a new AT&T Smartphone or tablet every year with no activation fee, upgrade fee or financing fees. Customers must pay monthly installments for the device and, after 12 months trade it in or opt to keep it and have no more payments after 20 months. Both new AT&T customers and existing customers who are upgrade eligible can take advantage of the Next program. "With AT&T Next, customers can get the… | |
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Classified Yahoo PRISM Court Documents to be Made Public, Judge RulesBy Jennifer Cowan (c) 2013 Yahoo has been given the green light from the U.S.'s top-secret court to go public with its efforts to avoid joining PRISM, the National Security Agency's recently revealed surveillance program. The U.S. Foreign Intelligence Surveillance Court (FISC), in a decision Monday, ruled the Justice Department must declassify documents from a 2008 case that Yahoo contends will prove the search engine firm vigorously protested becoming part of the PRISM program and did not hand over customer data willingly. "The Government shall conduct a declassification review of this Court's Memorandum Opinion of (Yahoo's case) and the legal briefs submitted by the parties to… | New Yahoo IDs Officially AvailableBy Jennifer Cowan (c) 2013 Yahoo IDs are now officially up for grabs. The search engine company has opened a special requests page that allows people to fill out a wishlist of sorts for the "Yahoo username of their dreams." "To get the Yahoo username you've always wanted, we've set up a page where you can request your top five choices. If your first choice isn't available, we'll try one of your backups," said Yahoo platforms senior director Dylan Casey in a blog post. "Your Yahoo username is what you use to log into all our services daily, so we want it to reflect who you really are." Yahoo announced last month it would reset all Yahoo IDs that had been inactive for at least a year and then make them available to those who want a new or better ID. Anyone who had not logged into Yahoo for more than… | |
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Tech Companies Join White House to Fight Online CounterfeitingBy Jennifer Cowan (c) 2013 A handful of leading technology companies have joined the Obama administration in its efforts to keep ads off websites that promote counterfeit items and pirated content. Joining the White House in launching a set of best practices, with the support of the Interactive Advertising Bureau, are Google, Microsoft, Yahoo, AOL, 24/7 Media, Adtegrity, Condé Nast and SpotXchange. The new guidelines, which are strictly voluntary, are intended to interrupt revenue streams to such sites. The guidelines, which can be read here, are to be implemented in the coming months. "The Administration strongly supports voluntary efforts by… | Facebook Says Users Aren't Interested in How Many Friends See PostsBy SPN Staff Writers (c) 2013 Technology website BuzzFeed is accusing Facebook of intentionally covering up how many people look at members' posts because it doesn't want its users to be upset that people are ignoring their posts. Facebook engineer Lars Backstrom, however, said the social network doesn't reveal this information because users simply are not interested. "The main premise of the article - that people want to know how many friends see each of their posts and Facebook doesn't want to tell them - is just plain wrong," Backstrom said in a blog post. "A few of us did build and test a feature like this internally… |
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