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In part 1 of our comprehensive new-world metrics study, we covered the top reasons marketers need to analyze their site's performance, the process and benefits of a more holistic perspective, and the best way to develop a measurement plan.
Part 2 will outline best practices with Google Analytics, comprehensive definitions of full measurement strategies, and the intricacies of using attribution to guide your campaign strategies. By employing these modern analytical perspectives, you will benefit from current best practices in the art of site analytics. The more you know about your site's strengths and weaknesses, the more power you have to create the results you're after. So let's get started! | |
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How to Pitch a Guest PostBy Micha Boettiger (c) 2013 Pitching a guest post is tricky business, and learning how to grab the attention of your target site is one of the most important skills an SEO writer can learn. So what makes good outreach? How can we get someone who gets hundreds of e-mails every day to read through and respond to our e-mail above anyone else's? Don't Talk Too Much Webmasters that accept guest posts have to look through hundreds of requests every week. That means that if they even bother to click through all of their e-mails they still won't look at one for more than a few seconds. They have better things to do with their day than to read about how unique your content is and that for the low, low price of a backlink you'll write them some… | New PayPal Initiative Out of This WorldBy Jennifer Cowan (c) 2013 If you ever decide to take a holiday in outer space, PayPal will have you covered. The online payment service launched its PayPal Galactic initiative today now that universal travel is increasingly becoming an option as more space tourism programs - such as Virgin Galactic and Space X - crop up. "The time has now come for us to start planning for the future; a future where we aren't just talking about global payments," PayPal president David Marcus said in a blog post. "Today, we are expanding our vision off Earth into space." As space tourism grows, travelers will need a way to pay bills and make purchases, Marcus said. "Already the need for a payment system off Earth exists. Astronauts inhabiting space stations today… | |
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Microsoft Pushes Top-Secret Court to Revoke Gag OrderBy Jennifer Cowan (c) 2013 Google is not alone in asking the U.S.'s top-secret court to lift the gag order on data requests made by the National Security Agency, FBI and other federal agencies. Microsoft is also pressing the Foreign Intelligence Surveillance Court (FISC) for permission to go public with the total numbers of requests the company receives that are okayed by the court as well as the number of user accounts affected by those requests. Microsoft, in a nine-page court filing published on Scribd Wednesday, says the limitations placed upon it by the American government violate the First Amendment and "constitute a content-based restriction on speech that fails to satisfy strict… | 'Dirty Old Man' Tells Yahoo CEO How 'Attractive' She IsBy Jennifer Cowan (c) 2013 A YouTube video of a self-professed "dirty old man" telling Yahoo CEO Marissa Mayer he finds her "attractive" is making the rounds and raising a few eyebrows. During a Yahoo shareholders meeting earlier in the week, an investor named George Polis used his time with the microphone to win over the 38-year-old Mayer with an awkward compliment. Whether he was trying to be funny or charming, no one knows for sure, but it is likely Mayer was more annoyed and embarrassed than captivated by his wit. "This is my personal opinion," he said. "First is, I'm George Polis. I have 2,000 shares of Yahoo. I'm Greek and I'm a dirty old man and you look attractive, Marissa."… | |
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Oracle, NetSuit to Bring Cloud to Mid-Size CustomersBy SPN Staff Writers (c) 2013 Oracle and NetSuite are teaming up to deliver integrated cloud-based services to mid-size customers, the companies have announced. The partnership is the third in a week for Oracle who has also joined forces with Salesforce.com and Microsoft. As part of the deal, Oracle's software for human resources will be integrated with NetSuite's services for enterprise resource planning, the companies said in a press release. Oracle's new partnership with NetSuite, a Web-based software manufacturer, will give both firms new sales and marketing opportunities. "We are excited to work with Oracle to bring customers an integrated solution that combines… | Five Ways Instagram Helps Market Your BusinessBy Dawn Pigoni (c) 2013 With its recent launch on Android last year, Instagram has seen a steadily growing popularity as a social network. It is an easy way for fans to connect with their favorite celebrities and brands in addition to their own friends and followers. Data from Instagram's press page shows there are 1,000 comments and 8,500 likes every second and its 100 million monthly users are posting 40 million new pictures every day. As a business, including Instagram among your social networking cache can be a huge boost in forming bonds between your brand and your fans. You can use it as a platform to introduce new products and promote your existing ones to your target… | |
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| HTML5Demos showcases some of the features of HTML 5 using real world examples. Demos include drag and drop XHR uploads, streaming video with canvas, a simple chat client and more. You can also find out which browsers support what feature. | Si Evolution (6.67 MB) v2.0.0.7 is simple, smart alphabetic keyboard that frees up your whole screen. Users can type instantly while viewing the entire touch screen. Supports Android 2.3.3 and up. |
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