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You may be investing quite a bit of effort into your online presence, and a majority of that effort may be organic SEO. And when done the right way, this is great for your brand. But did you know that organic SEO and PPC can work together to provide even stronger results?
Search marketing is about the relationship between things - disciplines, strategies, tactics, search engines, websites, people - and there are many ways these relationships affect one another. When working together, these things create stronger results than if they were used alone. | |
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Four Ways to Use eBooks to Grow Your BusinessBy Collins Paris (c) 2013 The smart business owner is already aware of how important blogging is to his overall social media marketing strategy. Harnessing the power of the Internet and social media has helped many a business to grow, boost ROIs, enhance brand credibility and build lifelong customer relationships. If you too have realized the power of blogging for your business, the next step is to publish an eBook. Of course, it has to be driven by metrics and strategy. This means you will have to judge if the readers of your blog like what you share and are ready to graduate to your eBook. However, in general, an eBook is a… | AdWords Express: A Fresh Look at the Easy Way to Advertise on GoogleBy Adrienne Erin (c) 2013 As a business owner, you've surely heard of Google AdWords - it is the cornerstone of search engine marketing (or SEM), allowing you to bid on advertising space for certain keywords that appear in the sponsored portion of Google results pages. You probably have a campaign going right now, passively meeting your budget each month. You might even be a bit of an AdWords ninja, fluent in using the bulk upload and automated rules features to control complicated campaigns down to the letter. I tip my hat to you, marketing ninja. But for the rest of us, who are busy running a business or just… | |
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Yahoo Snaps Up Rondee As Acquisition Quest ContinuesBy SPN Staff Writers (c) 2013 The acquisitions just keep on coming as Yahoo CEO Marissa Mayer pushes ahead with her plans to mobilize the technology giant. The latest to be snapped up by Yahoo is free online conference call service Rondee. The firm announced on its site Wednesday it had been acquired by Yahoo and, as a result, will no longer accept new users. "When we set out to build Rondee, we sought to help as many small businesses as possible become more productive," the company said on its website. "We're excited to join Yahoo's Small Business team and continue with Yahoo's goal of helping small businesses succeed… | U.S. President, NSA, Technology Companies Named in Breach of Privacy LawsuitBy Jennifer Cowan (c) 2013 U.S. President Barack Obama along with the major technology companies and their CEOs that are suspected of taking part in the National Security Agency's PRISM surveillance program are being sued for "illegal acts." Other than Obama, the $20-billion lawsuit names the NSA and its director Keith Alexander, the U.S. Department of Justice, Attorney General Eric Holder, Facebook and its CEO Mark Zuckerberg, Google and its CEO Larry Page, YouTube and its CEO Salar Kamanga, Apple and its… | |
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Facebook Takes Page From Twitter's Book: Debuts the HashtagBy Jennifer Cowan (c) 2013 If imitation is the sincerest form of flattery, than Twitter should be flattered indeed by Facebook's latest addition to its site: hashtags. Facebook is in the process of rolling out hashtags on its social network, the first in a series of features "that surface some of the interesting discussions people are having about public events, people, and topics," Facebook product manager Greg Lindley said in a blog post. "During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook - roughly a Super Bowl-sized audience every single night," Lindley said. "To date, there has not… | Consumer Watchdog Asks FTC to Block Google-Waze DealBy Jennifer Cowan (c) 2013 A consumer advocate agency is asking the Federal Trade Commission (FTC) to block Google's acquisition of social-navigation app Waze on anti-trust grounds. If Google's $1.3-billion deal with Waze is allowed to go through, the technology titan will be in a position to take over the online mapping market, Consumer Watchdog said in a letter to the government agency. "Google already dominates the online mapping business with Google Maps," reads the letter signed by the consortium's privacy project director John M. Simpson. "The Internet giant was able to muscle its way to dominance by unfairly favoring its own service ahead… | |
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