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The latest search engine updates have recently made it very clear that the less images you have on your website, the more Google will ignore you. Seems pretty harsh, doesn't it? Before you let yourself get overly discouraged, or take your feelings to the other extreme, and start overloading your web pages with irrelevant images, it is best you take a hard look at what steps will positively affect your SEO, and what steps will hurt your SEO. Google's latest bottom line has made it pretty clear that unless your website has at least one high-quality, relevant image on each page, your SEO will bleed out, and fast.
To all of you website owners who have an easier time putting pen to paper than finger to flash here is the scoop on why Google loves images, and why we better follow suit. Before getting into the nitty gritty, the ultimate fact is, images look good. The world is a much different place than it once was, and that daily newspaper is no longer filled with column to column black and white text. Today, images fuel our society. These small frames, which capture a distinct moment in time captivate our minds, entice our eyes, and mesmerize our senses. The majority of today's online society relies on a delicate juxtaposition of text and images in order to truly relate to what they are seeing on the screen. | |
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Facebook Moves to Streamline and Simplify AdvertisingBy Adrienne Erin (c) 2013 On June 6, Facebook announced an update to their Facebook advertising that simplifies the ad-buying process, eliminates the need for redundant ad units, and aims to improve overall quality by cutting down on their advertising products by more than half. All of the changes will be taking place over the summer and fall of this year. Facebook's goal is to create an advertising platform that fully responds to the needs of the marketers buying their ads. They hope to eventually simplify and automate the ad-buying process to the point that "an advertiser can come to Facebook and tell us what they are trying to achieve, and [Facebook's] tools will automatically… | The Six Pinterest Metrics You Need to Be WatchingBy Dawn Pigoni (c) 2013 If your business has embraced Pinterest as a marketing tool, then it is important to start looking at the metrics in Pinterest Analytics. They will reveal how effective your business is on the social network. It is important to know if the time you are spending on the site is producing valuable results, rather than simply taking a slice from your daily routine. Analytics will tell you what type of content is the most beneficial for you to pin by revealing the response from your target audience. It is also a way to see how many followers you have on your account. Ready to start looking at your Pinterest Analytics? First, you will need to verify your website. You can do this by uploading… | |
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Twitter Nabs Local Disovery App SpindleBy Jennifer Cowan (c) 2013 Twitter has snapped up Spindle, promptly discontinuing the discovery app as the start-up's team packs for the move to the social networking site's headquarters in San Francsico. Spindle, an app that helps users discover what is happening around them, was acquired by Twitter Wednesday for an undisclosed sum. "Welcome! "@spindle: Exciting news: Spindle has been acquired by @Twitter and joins the flock," Twitter said in a tweet. It has been rumored Twitter is looking to launch a "local discovery service" - a service that will do two things: discover the most pertinent local tweets and help users find things of interest nearby. If the rumors are true, Spindle would be a major asset to… | Keys to Success: Word-of-Mouth MarketingBy Henry Conrad (c) 2013 Word-of-mouth (WOM) is one of the most powerful marketing tools. Unfortunately, it's not something that you can just pay for like other marketing strategies. WOM deals with real people (your customers). So, how do you get people to do WOM marketing for you? You make them love and trust you, your product/service, and your company. Positive from the get-go I read a blogpost recently that was spot on in saying that every interaction counts because success is built by building relationships. Felicia Joy, the writer of the article, stated: "From the… | |
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McAfee Back With Vulgar Video Poking Fun at the Anti-Virus Software He FoundedBy Jennifer Cowan (c) 2013 He's back. Eccentric 67-year-old millionaire John McAfee is in the spotlight again after his well-publicized month on the run in Belize last December with his 20-year-old girlfriend in an attempt to avoid questioning in connection with the murder of his neighbor. McAfee, who was arrested in Guatemala after illegally entering the country was eventually deported back to the U.S. He has claimed his life would be in danger if he were to be returned to Belize because he is in possession of sensitive information about official corruption and refuses to give money to local politicians. McAfee, who was dubbed "crazy" and a "mad… | Google Facing Fines Over Data Collection in FranceBy Jennifer Cowan (c) 2013 France's data protection authority is giving Google three months to make changes to its privacy policy or face fines. The move by the Commission Nationale de L'Informatique et des Libertés (CNIL) comes after a year-long investigation into the Google's data collection practices determined the search engine giant is violating the French Data Protection Act. Essentially, according to the CNIL, Google is preventing individuals "from knowing how their personal data may be used and from controlling such use." France, which is leading the battle against Google's data collection in Europe, said five other countries are… | |
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