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When Google first came out with its Panda algorithm, Amit Singhal (Google's Chief Engineer, who designed it) provided a array of potential factors that Google looks at to determine the trustworthiness of any website. This was more than two years ago, but many of the sites I review today still show signs of "untrustworthiness" in Google's eyes. To top it off, Google has clamped down even harder on its Panda and Penguin algorithms during the past 2 years.
This means that it's more important than ever to review your websites for the first 17 SEO killer attributes that I've previously written about, but also to look at that last one, #18 (trustworthiness), which we don't hear so much about. | |
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The Dreaded Zeus - Beware of Trojan VirusBy Andrea Eldridge (c) 2013 It's called "Zeus" the latest and rather nasty virus that has been spreading like wild fire through social media forums like Facebook and Twitter via "links" to fake Web pages. Once your computer is compromised, the virus hides and waits until you access your financial account website and then it goes to work capturing your logins and personal data. That information is then transferred to the cybercriminals' servers - who then sell the data or drain the victim's bank account. Zeus isn't exactly new, it began circulating the Net about six years ago, but it has made its way to the top in recent months according to Internet security firm Trend Micro. The New York Times'… | Upgrading AdWords Legacy Campaigns to Enhanced CampaignsBy Adrienne Erin (c) 2013 If you do any search engine marketing using Google AdWords, you may be aware of the fact that you can currently create two types of campaigns: Legacy Campaigns, the original AdWords Campaigns, and Enhanced Campaigns, which improve your ability to control who sees your ads. With the new Enhanced Campaigns, it is easier to select situations in which you would like to bid higher, as well as decide whether your ad should target mobile or desktop searchers. Google originally released the Enhanced Campaigns option in February 2013 in an effort to handle the rise of various devices that can now access the Web (such as touchscreen… | |
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NSA Can Use Unintentionally Gathered Data From U.S. Citizens, Court SaysBy Jennifer Cowan (c) 2013 The U.S.'s top-secret court has given the National Security Agency (NSA) the green light to use data that was "inadvertently" gathered from domestic communications without a warrant, new documents published by The Guardian reveal. While in most cases the Foreign Intelligence Surveillance Court (FISC) says data collected on Americans under the foreign intelligence authority must be destroyed, there are exceptions to the rule. A lot of them. The Foreign Intelligence Surveillance Court allows the NSA to: • Retain unintentionally gathered… | Mozilla Raises Ire of DAA With Anti-Cookie Default Setting in FirefoxBy Jennifer Cowan (c) 2013 An American ad trade organization is condemning Mozilla's decision to set its popular Firefox browser to prevent third-party tracking by default. Mozilla has, for some months, been testing a new patch for Firefox that will substantially elevate user privacy by blocking third-party tracking via cookies. To break it down, cookies enable third-party advertisers to view users' surfing practices so they can better target individual users with ads that match their interests and online activities. This patch, however, will prevent them from discovering users' surfing… | |
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Guilty Verdict Against Apple Would Set 'Dangerous Precedent,' Lawyer SaysBy Jennifer Cowan (c) 2013 A verdict against Apple in the civil anti-trust trial in which the iPhone maker is accused of fixing prices on eBooks would set "a dangerous precedent," forever changing how companies do business, Apple's attorney said during closing arguments Thursday. If Judge Denise Cote finds Apple guilty, it will have a "chilling and confounding effect not only on commerce but specifically on content markets throughout this country," Apple lawyer Orin Snyder was quoted by CNet. The U.S. Department of Justice has accused Apple of being the ringleader in a plot to raise eBook prices "to strip retailers of pricing… | New Report Indicates Skype Created Project Chess to Give Government Access to User DataBy Jennifer Cowan (c) 2013 Skype has a secret program, dubbed Project Chess, to make it easier for American intelligence agencies to access customers' information, sources have told the New York Times. Project Chess, the report revealed, was created in response to the occasionally "contentious talks" on legal issues the company had with the government. The project was started about five years ago, well before the online communications company was acquired for $8.5 billion by Microsoft in October 2011. Skype has denied allegations in the past that it willingly co-operates… | |
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