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Google may be the mother of all search engines, but when it comes to social skills, the company is still sorely lacking. If success in the social network stratosphere is measured by page views, time spent, and overall activity, Google+ can't hold a candle to Facebook, Twitter, or Pinterest.
With over 500 million profiles, there's no shortage of sign-ups and data; just frequency and overall time spent. Smart businesses, however, see Google+ not as a social mecca, but a SEO must-have. Since data on the social network is directly tied into Google's uber-popular search engine, there's plenty of big reasons every business should have at least a modest presence. But what will the future bring for Google+? Will it turn Facebook into the next MySpace, or will the SEO boon be its only true touted success? | |
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Five Ways to Promote Your Business on InstagramBy Kristin Marino (c) 2013 If you've ever used Instagram, you know it's really hard to take a bad picture with the photo app. The filters and tools on Instagram, coupled with other enhancement apps available, can make even the most mundane subject matter seem more intriguing, artful, interesting and thought-provoking. Instagram photos get noticed, which is what makes Instagram such a great tool for marketing your brand or business. Using Instagram to build your business doesn't take a lot of time, but it does require a bit of finesse along with a basic understanding of how the social media platform works. Here are five ways you can use Instagram in your business.… | Oracle, Salesforce Pen Deal to Integrate Cloud ServicesBy Jennifer Cowan (c) 2013 Salesforce.com and Oracle announced a nine-year technology pact today that will see the two companies integrate their cloud technologies. The news comes just hours after the announcement of an enterprise partnership between Oracle and former rival Microsoft. The partnership between Oracle and sales and marketing software developer Salesforce.com will include all three tiers of cloud computing: applications, platform and infrastructure. As part of the deal, Salesforce will standardize on the Oracle Linux operating system, Exadata engineered systems, the Oracle Database and Java Middleware Platform. Oracle, meanwhile, will merge… | |
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Be Mindful of the Law When Blogging for BusinessBy Jennifer M. Schank (c) 2013 More and more businesses today are discovering the benefits of blogging. Blogs can help position businesses and professionals as industry leaders, build relationships with clients and customers, provide a major boost to search engine rankings and attract new, quality traffic to websites. In many ways, blogging has turned average people into citizen journalists, disbursing story-telling channels beyond traditional media and delivering them directly into the hands of the masses. Therein lies the risk. Many companies today - and the writers who blog… | Court Advisor Sides With Google in 'Right to be Forgotten' CaseBy Jennifer Cowan (c) 2013 Google is under no requirement to delete sensitive information from its search index, an advisor to the European Union's highest court says in a written opinion released today. While search engines such as Google are expected to follow EU privacy laws, national data protection authorities cannot expect them to be responsible for the content published by various websites - rather it is the sites themselves that must be answerable for the content they publish, says Advocate General Niilo Jaaskinen. The Data Protection Directive… | |
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Ballmer to Implement Major Restructuring Plan By July 1: SourcesBy Jennifer Cowan (c) 2013 Microsoft CEO Steve Ballmer's rumored restructuring plan is reportedly set to take effect by July 1 in a bid to give the software company a more competitive edge against top rivals such as Apple, Google and Samsung. Sources "close to the situation" told All Things D that Ballmer is planning sweeping changes and few of the top executives at the company are privy to the details. The sources said Ballmer is working with "a small consortium of his direct reports" and some members of the board. With so many senior executives left out of the loop, many are nervous - both about the plans for the company and about job security… | Galaxy Tab 3 Available for Pre-OrderBy SPN Staff Writers (c) 2013 Samsung's Galaxy Tab 3, which will be in stores July 7, is available for pre-order beginning today. The tablet is available in three screen sizes: a seven-inch screen for $199, an eight-inch screen for $299 and a 10.1-inch screen for $399. The Galaxy Tab 3, which comes in white and golden-brown, includes a $10 bonus for the Google Play Store, a three-month subscription to Hulu Plus and 50 gigabytes of Dropbox storage for two years. The models sold in the U.S. will be Wi-Fi-only - meaning the devices have no cellular capability. To pre-order, customers can go to Samsung.com or order via Wal-Mart. The new tablets, the latest products announced by the South Korean firm, are nothing to get excited about… | |
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