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Earlier this month, social media giant LinkedIn celebrated its 10th anniversary. With more than 225 million members in 200 countries, they have plenty of reasons to celebrate. In many ways, LinkedIn is arguably the most important social media platform for businesses - yes, even more so than Twitter and Facebook.
Why? Dollars and sense. The average household income per LinkedIn user is $109,000, which dramatically trumps similar stats on all other major social media sites. LinkedIn means business. And your business should have a serious presence if success is on the menu. | |
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Five Ways to Speed up Your WebsiteBy Collins Paris (c) 2013 It's a foregone conclusion that sluggish websites don't make for happy visitors. In fact, a U.K. study by Brand Perfect discovered that 67 percent of consumers abort their purchase because of slow loading times. That's reason enough to speed up your website. But there is another reason to make sure that you are doing everything you possibly can to speed up your website. Google has stated that the faster your site loads for the user, the higher it will rank it on its search engine index. Customers are kings in today's competitive market, and with a banquet of choices available to them, they are less tolerant of slow loading pages. Here is a look at some of the steps you can take to make sure that you are not driving… | How to Create and Enhance Your Facebook Business PageBy Tina Courtney-Brown (c) 2013 Facebook is a platform that seems easy enough as you first dive in, but like any social network, it has a multitude of nuances that make or break a business's overall reach. Understanding the steps to create a compelling professional presence on Facebook can make the difference between a mediocre social experience and one that drives the majority of your acquisition marketing efforts. Below we outline all the critical Facebook page information, from setting up a wow-worthy page to adding intriguing and relevant applications. If you've put off creating or expanding your Facebook page due… | |
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White House Takes Heat for Collecting Phone Records of U.S. ResidentsBy Jennifer Cowan (c) 2013 The White House is in defense mode since it came to light that the National Security Agency and the FBI are amassing the telephone records of U.S. citizens as a supposed anti-terrorist measure. U.K. newspaper The Guardian posted a copy of the court order on its website that forced Verizon to provide the National Security Agency data on all calls within the U.S. as well as overseas calls "on an ongoing daily basis" for the "duration of" the order. According to Reuters, the Obama administration has admitted government agencies have been collecting a substantial number of phone records from… | Consumers Paying Attention to Retailers' Facebook UpdatesBy Megan Abraham (c) 2013 New data shows that marketing on social media websites is paying off for online retailers. More than 85 percent of online shoppers who 'liked' a brand on Facebook pay attention to company's status updates as if they were reading a post from an acquaintance, according to a study released by UPS and comScore. A very minimal number of shoppers - less than 15 percent - say they don't bother to read updates. While Facebook accounts for 77 percent of social media traffic, users also frequent Twiiter, LinkedIn and Pinterest. In fact, according to a UPS Customer Experience Survey, 33 percent of online shoppers… | |
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Microsoft, FBI Attack Botnet Responsible for $500M in Online TheftsBy Jennifer Cowan (c) 2013 Microsoft and the FBI have launched a strategic assault against a cyber-crime ring responsible for stealing more than $500M from people's bank accounts. The Microsoft Digital Crimes Unit and the FBI teamed up with leaders from the financial services industry around the globe and other technology industry partners to launch 'Operation b54' in a bid to disrupt more than 1,400 Citadel botnets responsible for stealing not only people's online banking information, but their personal identities as well. Escorted by the U.S. Marshals Wednesday, Microsoft, armed with a court-ordered warrant, seized data and evidence from… | Zeus Attacking Through Facebook, Emptying People's Bank AccountsBy Jennifer Cowan (c) 2013 Facebook users beware: A Trojan horse nicknamed Zeus or Zbot is after your money. The malware, which was first spotted in 2007, has reappeared, this time on Facebook, in the form of links to interesting ads or Facebook pages. Once one of the phishing links is clicked on, the Trojan invades the user's computer and remains hidden until the user accesses his or her bank account. This is when Zeus takes action, stealing passwords and other necessary information to access and empty the account of all funds. According to a New York Times report, the Trojan can even replace the banking page with its own to… | |
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