Monday, May 27, 2013

What Does Social Media Have to Do With SEO?

What Does Social Media Have to Do With SEO?
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May 27,  ISSUE #1854

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What Does Social Media
Have to Do With SEO?

By Jill Whalen (c) 2013

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Nothing and Everything

In 2007 I wrote:
"My fear, with all the hype about social media marketing, is that people new to search marketing will believe it's what SEO demands and what SEO is all about. It isn't. Not by a long shot."

Get More Customers from Google
With The Help of Our PR4-PR10 Contextual Links,
Manually Placed on Actual PageRank Pages



And yet by 2008 I was writing:
"If you're marketing websites, scary as it may sound, you need to learn about social media."

So what changed?
Even before Panda and Penguin, how Google determined the relevancy of any given web page was changing. Traditionally, the main relevancy signals that search engines looked at were:

• On-page relevance
• Trust and authority
• Links

With minor changes, Google still looks at on-page factors and the trust / authority of pages similarly to how they always have. But links are a different story. As part of Google's original algorithm (and what made it such a great search engine), they treated links as a vote of confidence for a page. Their PageRank algorithm was and still is sophisticated enough to also understand that not all links are created equal. Google is able to consider the importance of the page that a link is on to decide how much credibility that link should pass to the page it's linking to.

.... Continue Reading at SiteProNews

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Facebook Revamps Mobile Brand Pages

By Adrienne Erin (c) 2013

With 50 percent of Facebook's users now accessing the social network with their mobile device - either in a mobile browser or through the mobile app - Facebook has been moving into a "mobile first" update philosophy. The rethinking of their update strategy is a good decision, considering there will soon be more Facebook users accessing the site on their Smartphones than their desktop computers. In the past, Facebook has typically rolled out updates to desktop users first, then adapted them to the constraints of mobile. New Mobile Brand Pages Will Get Customers in Your Door One of the first "mobile-first" updates? Facebook's new brand pages, which put more emphasis on what is really useful to a consumer…

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FTC Opens New Investigation into Google's Advertising Practices: Report

By Jennifer Cowan (c) 2013

The U.S. Federal Trade Commission has launched a new antitrust investigation into Google's alleged abuse of its online advertising dominance after receiving complaints from rival companies. Sources told Bloomberg that FTC investigators are trying to determine if Google is using its role in the 17.7-billion online display ad industry to compel companies to use more of its advertising services. The sources said, however, that the preliminary probe may not be expanded into a full-scale investigation. It seems Canada's Competition Bureau is also set to probe Google's business practices. According to The Financial Times…

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Affinity - A Fresher Approach to Contextual Advertising!

Google Competing Against Facebook to Acquire Navigation App Waze

By Jennifer Cowan (c) 2013

Google, it seems, may be in a bidding war with Facebook to acquire social-navigation app Waze. Sources have told Bloomberg Google and several other large technology firms have contacted Waze to discuss acquisition since it became public knowledge earlier this month that the world's largest social network was courting the Israeli company. Waze, which has reportedly been in talks with Facebook for the past six months, is asking for more than $1 billion, the sources said. Facebook had hoped to acquire Waze for between $800K and $1 billion but, now that Google has entered the fray, it is likely the social media company will up its bid. It was rumored…

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Microsoft to Launch Kinect for Windows in 2014

By Jennifer Cowan (c) 2013

Microsoft's Kinect sensor for its new Xbox One console will come to Windows next year, accelerating the development of voice and gesture experiences on computers. The Kinect sensor for Xbox and the new Kinect for Windows sensor are being built on a shared set of technologies in a bid to "revolutionize computing experiences," the company said. "We're continuing our commitment to equipping businesses and organizations with the latest natural technology from Microsoft so that they, in turn, can develop and deploy innovative touch-free applications for their businesses and customers," said Kinect for Windows director Bob Heddle in a blog post.…

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ITC Says Xbox Does Not Breach Motorola Patent

By Jennifer Cowan (c) 2013

Google's attempt to have a U.S.-wide sales ban instituted on Microsoft's Xbox has been rejected by the International Trade Commission (ITC), saving the software giant billions of dollars in royalties. The ITC upheld last month's ruling by U.S. District Judge James Robart, that Microsoft's Xbox does not violate a patent owned by Google holding Motorola Mobility. The Commission has terminated further investigation into the matter. "This is a win for Xbox customers and confirms our view that Google had no grounds to block our products," said Microsoft deputy general counsel David Howard in a statement. Motorola had little to say about the ruling…

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The Seven Key Habits of Successful Bloggers

By Rachna Jain (c) 2013

Growing a blog isn't easy, yet many dream of being of a successful blogger. What key habits set successful bloggers apart from the thousands of blogs that are eventually abandoned and fail? Like many things in life, it comes down to habit. Successful bloggers have proven and tested routines and approaches they perform faithfully, pushing their blogs to greater and greater success. Here are seven key habits to becoming a well-known blogger: They write in an easy-to-read and flowing style Where new bloggers often agonize every word, and need multiple revisions before their pieces are "perfect," successful bloggers have found a way to write in…

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