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For the legions of fans who use it, Google Analytics is an indispensable tool that allows site owners to segment their audience in a granular fashion, learning what works best for each slice. Data can be segmented in a multitude of ways, from geo-targeted traits to specific applications, screens, and custom dimensions.
It's common sense that aggregate data is meaningless in its raw form; to find the value, you must see the stories that the data is attempting to tell. Thanks to recent filter additions and updates, Google Analytics now gives site owners the ability to slice and dice their audience metrics all the more. The more you fully grasp how, when, where, and why your users are engaging with your content, the more you can grow your business and give the people what they want. Take a little time to get up to speed on the new Google Analytics features and amp up your site-building know-how. | |
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Drawing Visitors to Your Site with Tablet and Smartphone AppsBy Tina Courtney-Brown (c) 2013 There are now over 1 million smartphone and tablet applications available in the various online stores. According to a recent study by the E-tailing Grøup, phone and tablet users spend 82 percent of their mobile minutes with applications, and just 18 percent with web browsers. The average person has 40 apps downloaded, and regularly uses 15. Since mobile usage continues to skyrocket, it's clear that if you want to grab the attention of small screen users, you have to do so through an app, not (just) a mobile website. Savvy content developers, however, have discovered that engaging applications… | Google Analytics Tool Helps Businesses Track Customer Behavior, Appraise Own PerformanceBy Jennifer Cowan (c) 2013 Google wants to help business owners measure their goals. A recent upgrade of Goals in Google Analytics makes it easier for business owners to measure customer behavior as well as assess their own performances. "Sales are just one possible goal-there are many other important interactions that may be valuable to your business, such as media plays, social connections, newsletter sign-ups, a minimum purchase value, or the amount of time spent on a screen," Google Analytics product manager Stefan F. Schnabl wrote in a blog post. "Using Goals… | |
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Four Benefits of Cloud Computing for Your Online BusinessBy Collins Paris (c) 2013 Cloud computing is one of the newest phenomenons in the online business world that is taking companies to new levels of efficiency. Many small- and medium-sized online businesses are choosing to improve their efficiency by making use of the greater computing power cloud computing can give them. This power is usually provided by a third party. Since small businesses can now delegate their mail storage, customer care, data storage, software delivery etc. to the cloud, they can battle with larger businesses without being forced to foot a large technology bill. Here is a look at how you can use cloud computing both to improve your efficiency and gain the… | Apple Says Galaxy S4, Google Now Breach PatentsBy Jennifer Cowan (c) 2013 Apple has added five new patents to its infringement lawsuit against Samsung - three are for its flagship Smartphone the Galaxy S4 and two are for Google Now for Android. The current lawsuit addresses software and user interface patents, the main reason why Google, maker of the Android operating system, is being dragged into the dispute. Apple alleges Samsung has violated additional patents, including the rights to the search technology integrated in the iPhone Siri voice feature. "The Galaxy S4 product practices many of the same claims already asserted by Apple ... in the same way as the already-accused Samsung devices," the… | |
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Twitter Launches Two-Factor Identification to Fight Account HacksBy Jennifer Cowan (c) 2013 Twitter is fighting back against the hackers who have breached the accounts of some of its biggest clients by launching 'login verification,' a two-step authentication process to bolster its security, the social network has announced. A number of corporations have been hacked on the social networking site in recent months including Burger King, Jeep, The BBC, The Associated Press and, most recently, The Financial Times. Also, 250,000 of Twitter's 250 million members were hacked in January. The new login verification feature is now available to all Twitter users. "When you sign in to Twitter.com, there's a second check to make sure it's really… | Google Drive for Android Update Includes Cards, Document ScanningBy Jennifer Cowan (c) 2013 It's all about the cards in Google's Drive app for Android update. The Drive app for Android makeover was a bid by the search engine giant to "make creating and accessing stuff on-the-go even easier," Google software engineer Denis Teplyashin said in a blog post. Drive files are now displayed in a new "clean, simple card-style." By swiping between the cards, users can access sizeable previews that allow for quick reviews and ease of discovery. Those wishing to keep some Drive files on their Android devices can now "download a copy" from the actions menu inside settings. The app update also includes a way for users to keep track of important paper documents such as… | |
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