Monday, May 13, 2013

Bing and Yahoo: Do They Matter?

Bing and Yahoo: Do They Matter?
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May 13,  ISSUE #1848

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Bing and Yahoo: Do They Matter?

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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SEO experts talk incessantly about achieving sky-high rankings on Google, but what about the "other" search engines? Do Bing and Yahoo matter, or are you better served to have a narrow focus and make all efforts target Google?

Let's look at the numbers. Recent statistics state that Google has about 62% of the search engine market share, worldwide.

1,000 Visitors From Your Country



Bing, the second place search destination, has 9% and climbing. Yahoo holds roughly 5%, and for the most part, continues to lose steam. Sheer numbers would indicate you'd be best served by staying Google-centric, but there's a lot more than meets the eye with search results.

Why You Shouldn't Dismiss the Little Guys

Bing and Yahoo might not have the market share, but don't count them out just yet. In some countries like the UK, Google's market share is slipping, as Bing grabs more eyeballs daily. The two have joined forces in recent years, in some ways sharing their audiences, especially in the advertising arena. You can now import campaigns directly into Bing and Yahoo via Google Adwords, saving you the time of duplicating them across all search giants. Through targeted integration, Bing and Yahoo have increased their respective values.

.... Continue Reading at SiteProNews

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Technology News Briefs - May 10, 2013

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