Wednesday, May 29, 2013

2013 Mid-Year SEO Review

SiteProNews: 2013 Mid-Year SEO Review
2013 Mid-Year SEO Review
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May 29,  ISSUE #1855

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2013 Mid-Year SEO Review

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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2013 is already halfway over, and there's been a flurry of SEO changes (thank you, Panda) to keep track of. Now is the perfect chance to review what's occurred, take stock of current trends, and look to the remainder of the year for impending updates. With each day that passes, SEO becomes more and more critical to businesses, so keeping your finger on the search engine pulse is a wise move indeed. If you've fallen a bit behind, keep reading and get yourself up to speed.

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Content Marketing Climbs to the Top

Google's latest Panda release made what many already knew a cold-hard reality: Quality trumps quantity in the world of search engine supremacy. Those without fresh, relevant, valuable content are feeling the squeeze in a big way now, and those with excellent content practices are also scrambling to decipher Google's preferences and land at the top of each competitive keyword marketplace.

Content marketing, therefore, could arguably be seen as more important than traditional on-site SEO. Offering your visitors useful resources and engaging content is now the key to landing prime ranking spots across the various search engines, but don't count-out the necessity to balance this with SEO tactics. The Guardian's Jonathan Piggins recently expressed the same, stating in an insightful article about content marketing that SEO is not dead, just transformed.

"These scenarios do not herald the 'death of SEO'. Far from it. The future lies in collaboration. The relationship between content marketing and SEO only reaches its true potential when it's designed to be symbiotic. This means that brands need to underpin their content with SEO strategies like strong internal navigation… The idea is to use varied skills to build hubs around interdependent content and search terms in order to nurture cross-selling potential."

.... Continue Reading at SiteProNews

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Which Online Business Review Is the Biggest Influence on Your Search Ranking?

By Marilyn Bontempo (c) 2013

The Internet runs rampant with Business Review opportunities. Every site on which you can place your business offers users the convenience of adding a review, regardless of whether you have paid a fee to place your business or have chosen their free listing option. And while the universal need for positive reviews has generated plenty of illicit review services which, for a time, were posting fake content everywhere, many such enterprises have since been squelched by the dominant listing sites whose algorithms detect such prohibited…

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EU Likely to Demand News Concessions from Google

By Jennifer Cowan (c) 2013

It looks like Google will have to go back to the concession drawing board if it wants to meet the expectations of the European Commission. Although the agency is still awaiting public feedback on Google's proposed changes of its search practices in Europe, it is likely the EU will demand more, said Commissioner Joaquin Almunia during a hearing today at the European Parliament. "After, we will analyze the responses, we will probably ask Google, 100 percent, you should improve your proposals," Almuni was quoted by Reuters. Google submitted its search change proposal to the…

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Affinity - A Fresher Approach to Contextual Advertising!

Chinese Hackers in Possession of U.S. Weapons Secrets, Report Reveals

By Jennifer Cowan (c) 2013

Chinese hackers have compromised the designs of multiple major U.S. weapons systems, according to a confidential report prepared for the Pentagon. More than 24 major weapons systems used in U.S. missile systems as well as fighter planes and ships were accessed by hackers, the report, first obtained by The Washington Post, indicated. The report said the data obtained by hackers not only gives China access to advanced technology, it also undermines any military advantage the U.S. could have in battle. Some of the designs in the hands of hackers are: an advanced Patriot missile system as well as those for the F/A-18 fighter jet, the V-22 Osprey, the Black…

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Mozilla, Foxconn to Launch Tablet June 3

By Jennifer Cowan (c) 2013

Mozilla is teaming up with Taiwanese manufacturer Foxconn to launch a new Firefox OS-powered device next month. The companies have issued invitations to a press conference June 3 to unveil a tablet, sources told Focus Taiwan. The report did not indicate where the event would be held. The partnership is a good one for Mozilla - Foxconn, also known as Hon Hai Precision Industry Co., is the world's largest electronics contract manufacturer. Rumors that Mozilla had a tablet in the making began circulating in earnest after the firm debuted two Smartphones powered by Firefox OS earlier this spring. Spanish company Geeksphone began selling the devices in April. Firefox OS screen shot Mozilla also launched its Phones for Apps for Firefox OS program earlier this…

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Iran Launches Online Terror Attack on U.S. Energy Firms: Report

By Jennifer Cowan (c) 2013

Government-sanctioned Iranian hackers are targeting American energy firms in a new wave of cyber-attacks that threaten key industrial infrastructure, according to U.S. government officials. The campaign appears to be designed to detect vulnerabilities in America's fuel and electrical systems rather than to steal information, sources told The New York Times, adding that the attacks are an attempt to gain control of vital technological systems. Sabotage also appears to be a key goal with hackers focusing on data that would arm them with the ability to disrupt or even damage key infrastructure. And while the hackers do not yet have enough information…

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Bitcoin: Its Rise, Its Fall, and the Future of Virtual Currencies

By Jena Daniels (c) 2013

In 2008, a developer named Satoshi Nakamoto developed an electronic cash system called Bitcoin. The creation and transfer of the digital currency is based on open-source cryptography and is not managed by a central authority. The Currency Skyrockets, Then Plummets According to an article on SmartMoney, Bitcoins can be transferred via Smartphones or computers, and don't require a person to have a bank account. The venture got a lot of attention, and was even backed by Tyler and Cameron Winklevoss, most widely known for their legal battle concerning the origins of Facebook. An article in The Independent, a British newspaper, said the brothers invested…

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