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By now the masses are likely done mourning the upcoming demise of Google Reader (slated to swim with the fishes this summer), but some are noticing key Google toolbar features disappearing like a gaggle of phantoms too.
As always, there's a method to Google's madness (namely, they say these features just weren't used enough), but this could very well be a case of quantity trumping quality. SEO experts, business owners, and search influencers alike are frustrated with Google's willingness to yank once-touted top features, with little to no warning or fanfare. | |
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Bing Experimenting With SERPs, But Will They Ever Overcome Google?By Adrienne Erin (c) 2013 Bing has been getting a pretty bad rap as of late. Even though it has slowly been gaining market share to Google, it has been a long, uphill battle. First a study by German IT security company AV-TEST revealed that Bing's search results were about five times more likely than Google's to send searchers to malicious websites. Just days later, a SurveyMonkey study showed that searchers preferred Google's results to Bing's, even when the name of the search engine over the results was switched. In a blog post on April 24, Bing's Ronny Kohavi revealed that Bing runs more than "100 concurrent controlled experiments… | Viber Launches Free Messaging App for DesktopBy Jennifer Cowan (c) 2013 Free messaging and VoIP service Viber is making the leap from Smartphone and tablet to desktop. The firm - which today announced it has surpassed 200 million users worldwide - has released Viber Desktop for PC and Mac, enabling seamless integration between mobile and desktop users of the app. Viber is now like a cross between Skype and WhatsApp or WeChat. "Viber has revolutionized free messaging and VoIP on mobile with its popular app for leading platforms including Android, iOS, Windows Phone, BlackBerry and others," the company said in a press release. "Now with the release of Viber… | |
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Chinese Cyber-Espionage a Growing Problem: PentagonBy Jennifer Cowan (c) 2013 China is increasingly focusing on its information operations (IO) as a tool to target American government and corporate computer systems, the Pentagon said in a report released recently. A unit of the Chinese People's Liberation Army, at the behest of the Chinese government, used it IO systems as a tool last year to continually steal information about the foreign policy and military goals of the U.S., according to the 83-page report from the office of the Secretary of Defense, which was presented to Congress Monday (May 6). "Chinese information operations (IO) is seen as a tool to permit China to fight and win an information campaign, precluding the… | Adobe Debuts Subscription-Only Model, Gives Creative Suite the BootBy Jennifer Cowan (c) 2013 Adobe Systems is abandoning its boxed Creative Suite software in favor of subscription-only model with its Creative Cloud technology, the company announced at its MAX conference in Los Angeles Monday (May 6). Adobe, which launched Creative Cloud last spring, intends to put its full focus on its "flagship offering" due to its popularity. "We launched Creative Cloud a year ago and it has been a runaway success," Adobe Digital Media senior vice-president and general manager David Wadhwani said in a press release. "By focusing our energy - and our talented engineers - on Creative Cloud, we're able to put innovation in our members' hands at a… | |
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Five Mobile Marketing Strategies: Prepare for the mCommerce RevolutionBy Richard Oldale (c) 2013 Mobile devices are steadily gathering more market value and the latest estimates published by eMarketer indicate consumer trends will continue to strengthen. Last year, eCommerce sales made using Smartphones and tablets increased by 11 percent in the United States, and the market share is predicted to grow by a further 15 percent in 2013. According to sales figures, there are more people with Smartphone and tablet subscriptions than there are people living on the planet. I can't give you a precise figure of mobile device owners, but we're talking billions. If you haven't already, it makes sense that you start looking… | 3 Common Mistakes Businesses Make on Chinese WebsitesBy Arnold Ma (c) 2013 If you wish to run a successful business, high in revenue and recognized on a global scale, your company most definitely needs to be affiliated with a Chinese website as well as a local one. In today's day and age, China has one of the most thriving economies in the world. As a direct result of this, and the sheer number of people living in China, Chinese consumerism is at its absolute height. Marketing in China is essential due to the vast number of PC users alone. There are estimated to be more than 500 million users every day and studies have proven that nearly 50 percent of Chinese consumers… | |
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