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Myth #15: Usability does not affect SEO
If your site is hard to use or navigate, it is very easy for people to go to the next search result. Also, the search engines themselves will look at layout and usability. If your site is hard to navigate for your viewers, it will be hard for the crawler as well, and having bad usability can definitely affect your rankings. | |
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The Increasing Importance of Reviews in Local Search ResultsBy Adrienne Erin (c) 2013 In a world where 30 to 40 percent of searches are local, local results are now dominating the SERPs. Google's local results, now merged with Google+, have long allowed businesses to claim their listing and primp it up with photographs, a personalized description, and more. Undoubtedly, in your local searches you've noticed user reviews – and perhaps they have even swayed your purchasing decisions for the better (or for the worse, as the case may be). The same thing is happening to your customers, and it's pretty apparent that your Google+ local reviews are only going to keep getting more and… | BYOD Trend Will Continue to Grow in Corporate World: GartnerBy SPN Staff Writers (c) 2013 The bring-your-own-device (BYOD) strategy will be the way of the future, a research firm is predicting. A global survey by Gartner has found that 38 percent of companies expect to stop providing devices to workers by 2016. As enterprise bring your øwn device (BYOD) programs continue to grow, that number will rise to 50 percent of all employers by 2017, Gartner is predicting. BYOD typically encompass Smartphones and tablets, but can include laptops as well. These personally-owned devices are then used to execute enterprise applications and access data. "BYOD strategies are the most radical change to the economics… | |
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Digital Camera Offers a Bug's PerspectiveBy Jennifer Cowan (c) 2013 Bugs are the inspiration for a new hemispherical digital camera, created by a consortium of university researchers from across the globe. The digital camera is designed to mimic the bulging eyes of bees, dragonflies and other insects. The cameras give a 180-degree-wide field of view, "with low aberrations, high acuity to motion, and nearly infinite depth of field," according to a University of Illinois report. The camera is outfitted with a multitude of image sensors and focusing lenses that surround a hemispherical base. This configuration enables the camera to capture high-quality 180-degree photographs. "Full 180-degree fields of view with zero aberrations can only be accomplished with image sensors that adopt hemispherical layouts… | Chinese Hackers Pilfer Secrets from Defense Contractor that Supplies U.S. MilitaryBy Jennifer Cowan (c) 2013 Chinese hackers have pilfered secret information from a security contractor that supplies the U.S. military with secret satellites, drones, and software, according to an exclusive report by Bloomberg. It has come to light that, QinetiQ, a U.K. security research and technology company, was victimized by hackers linked to the Chinese military. The breach of its systems occurred over a three-year period, beginning in 2007, compromising the majority of the firm's research. According to the Bloomberg report, however, QinetiQ was lax in its… | |
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BlackBerry, Samsung Pass Pentagon Security TestsBy Jennifer Cowan (c) 2013 The Pentagon has given BlackBerry and Samsung its seal of approval. BlackBerry's Z10 and Q10 Smartphones, BlackBerry PlayBook tablets running BlackBerry Enterprise Service 10 and Samsung's Android Knox all passed U.S. Department of Defense (DoD) security tests and, therefore, are approved for use on its network. BlackBerry devices have long been favored by the DoD because of their security features. Now the Canadian Smartphone maker will have to battle with Samsung, and possibly Apple as well if the iPhone maker passes the Security Technical Implementation Guides (STIG)… | Google+ and Facebook With Author Rank Breeds SuccessBy Peter Nisbet (c) 2013 Google+ and Facebook can nab you a high Google ranking. Add author rank and you have a powerful combination. You must first have Google+ and Facebook accounts, but these are easy enough to get. All you have to do is to use Google as your web browser, and also know how to create a Facebook Business Page, rather than simply use your Home Page and Facebook Wall. We shall assume you are already using Google+ and Facebook. On Google, select the +YourName link at the left side of the black Google menu bar. If you don't already have an account, go to the Google search engine page and… | |
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