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What to Include in a Web Site SEO AuditBy Kalena Jordan (c) 2013 If you're a website owner, designer or search engine optimization (SEO) consultant, you'll need to conduct a Website Audit from time to time. These are especially crucial in the following scenarios: 1. Prior to implementing / costing a SEO strategy. 2. Prior to rolling out a new web design or Content Management System (CMS). 3. In advance of seeking Venture Capital or investment of some kind. 4. Prior to putting a Website / business up for sale (to accurately determine site value). The content of your audit will be slightly different depending on the scenario you face. Below are my recommendations for what to include in any Website Audit in scenario number one… | Facebook May Acquire Driving App Waze for Up to $1BBy Jennifer Cowan (c) 2013 Facebook is seeking to acquire social-navigation app Waze for between 800K and 1B, according to The Times of Israel. The Israeli company, which aids its users in creating "local driving communities," has reportedly been in talks with Facebook for the past six months. According to The Times of Israel report, Facebook will pay half the agreed-upon sum in cash and the other half in stock if the deal goes ahead. The report, which quoted Hebrew business site Calcalist, said although the financial aspects of the deal have basically been agreed upon, the parties have yet to agree on if Waze's research and development… | |
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Amy Hood New Keeper of Microsoft's FinancesBy Jennifer Cowan (c) 2013 Microsoft insider Amy Hood, who was instrumental in the multi-billion-dollar acquisitions of Skype and Yammer, is taking over the financial reins of the company. The software giant has appointed Hood as its next chief financial officer to replace retiring CFO Peter Klein. Hood, 41, who joined Microsoft a little more than a decade ago, is currently chief financial officer of the company's business division where she supervises the firm's multi-billion-dollar financial strategy and management. "Amy brings the right talents and experiences to the role as we continue to strengthen our focus on devices and services," said Microsoft CEO Steve Ballmer. "She has been… | Nearly 70 Percent of Canadian Corporations Victims of Cyber-Crime: StudyBy Jennifer Cowan (c) 2013 The Unites States is not alone as a prime target for cyber-criminals - Canada is also a favorite victim with 69 percent of businesses hacked over a one-year period, a new study has found. The cyber-attacks ran the gamut - from malware to computer viruses to social engineering to phishing, according to the study, authored by the International Cyber Security Protection Alliance, based in Britain. The one-year-long study observed how 520 small, medium and large Canadian businesses were affected by cyber-crime. A total of 5,886 attacks were reported by the businesses involved in the study, resulting in total… | |
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How Your Social Media Profiles Could Come Back to Haunt YouBy Erin Steiner (c) 2013 In the song My Hope, Molly Lewis talks about what it would be like if her classmates' future children ended up finding their parents' old MySpace profiles. It's a catchy tune and a fun thing to think about... until you realize that the song is right: What you put online stays there - particularly when it comes to social media. You probably weren't thinking about that when you posted the pictures from that frat party on Facebook. It was college. You were all having fun!. No big deal, right? Except... it turns out now that it just might become one. It's easy to get caught up in the social aspect of social media and forget that the entire world… | Mobile Roundup 2013: The Best Available and Upcoming SmartphonesBy Nate Atkins (c) 2013 We're not even at the half-way point of 2013, and tech enthusiasts have been blessed with some impressive Smartphone releases. Display technology, processing power and design elements have all hurtled forward. The following are paradigms of the growing sophistication and usability of Smartphones-some available now and some upcoming. Apple iPhone 5 The fifth incarnation of Apple's ubiquitous Smartphone made vast improvements to the Smartphone world. The iPhone 5 has been redesigned with a larger screen, 4G LTE and improved camera quality. Apple's iOS 6 ushers in a slew of improvements… | |
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