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Yahoo! has been undergoing numerous changes lately. Even though the company has been around for a while, its been feverishly trying to modernize its brand identity to appeal to a younger audience.
In a blog post titled Kicking off 30 days of change, Yahoo! said that "over the past year, there's been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo - the essence of our brand - should too." | |
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Local Link Building 101: A Quick OverviewBy Carrina Candice (c) 2013 Given that the Internet has allowed businesses to reach out to a wider audience, it's easy to forget sometimes that many of the strongest links can be made at home. The Importance of Local Links Local links direct a targeted audience straight to a website that can immediately help them. These people already have a sense of familiarity with local businesses, and the chances are better that they will spend their money on a business they know. Being able to meet face to face with people can also lead to good opportunities, whether it's building more trust and loyalty among customers, forming business partnerships, or finding quality talent to add to the workforce. They also help keep websites safe from falling off the search engine results pages, thanks to their generally stable status… | Monetizing Your Blog: Four Ways to Make Some Dough While Doing What You LoveBy Bridget Galbreath (c) 2013 Most people have something they are truly passionate about, and thanks to blogging, many people are sharing their passion with the world. What is it that you love more than anything else? Crafting? Decorating? Being a parent? Cooking? Traveling? Fashion? Whether you are a professional in a particular field, or you simply have a hobby that you love (borderline obsession, perhaps?), you can share your knowledge and passion about a topic through a blog. While many people blog as a hobby and because they want to share their enthusiasm about a particular subject, with some effort, a blog can be turned into a money-making machine. That's right: You can… | |
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Mobile App Downloads to Double in 2013 to 102BBy Jennifer Cowan (c) 2013 We just can't seem to get enough apps. And Smartphone and tablet users' love for apps will translate into 102 billion downloads this year, doubling last year's rate of 64 billion. Revenue will also rise, but will not double because 91 percent of the downloads will be for no-cost apps, says research firm Gartner. Total revenue for this year will reach $26 billion, up from $18 billion last year. "We expect strong growth in downloads through 2014, but growth is forecast to slow down a bit in later years," Gartner research director Sandy Shen said. "The average downloads per device should be high in early years as users get new devices and discover the apps they like… | My Yahoo Gets Vital Update Just in Time to Pick Up Former iGoogle UsersBy Jennifer Cowan (c) 2013 Yahoo has continued its string of revamps and redesigns with a major overhaul of My Yahoo, the company's homepage customization service. Launched today, the first redesign of the product in six years offers a modern new look for both desktop and mobile. The revitalized My Yahoo makes its debut as Google gets ready to shut up shop for its own personalized homepage service: iGoogle. Google announced last year the service would end in November and My Yahoo is ready to accommodate former iGooglers with a tool to easily import their settings. Yahoo senior VP of homepage and vertical products Mike Kerns says the redesign makes it "easier to organize and… | |
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Google Takes on Aging With New CompanyBy Jennifer Cowan (c) 2013 Google and Apple are teaming up to fight a formidable foe: the aging process. The Mountain View, Calif.-based search engine firm is backing Calico, a new company that will tackle the challenges and associated health troubles of aging. Leading Calico as CEO will be Arthur D. Levinson, Apple chairman and former CEO of and current chairman Genentech. Levinson is also a founding investor in the new company. Larry Page Larry Page Google CEO Larry Page admitted in a blog post that the venture is a departure from business as usual at his Internet firm, but added that, with Calico's use of technology (which is also Google's bread and butter) there is a "tremendous potential to improve… | FTC Settles With Florida Company for Allegedly Fraudulent Gift Card ScamBy Jennifer Cowan (c) 2013 The Federal Trade Commission (FTC) has reached a settlement with the Florida affiliate marketing company accused of sending out 42.5 million spam text messages to consumers. Recipients of the messages were told they had been chosen to receive $1,000 gift cards from Wal-Mart, BestBuy or Target. The messages looked something like this: "Your entry in our drawing won you a $1,000 Target Giftcard! Enter "312" at www.target.com.tgrz to claim it and we can ship it to you immediately!" The FTC describes such texts as "spam" and "misleading" to consumers. "The hyperlink included in the text message brought consumers to a website the defendants created… | |
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