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If you've been following me for any length of time, you know that my SEO mantra is to always make your website the best it can be. While it would be great if you only had to worry about making your website great for your users, it's also important to make it as usable as possible for the search engines.
As discussed in my last article about technical SEO issues, it's crucial to be sure that you have no server errors on your site. But there are other technical issues that relate to your website navigation and how you set up your overall site architecture. | |
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How to Build an Audience on Facebook That Actually Cares About Your SuccessBy Tina Courtney-Brown (c) 2013 We've all learned by now that a gaggle of Facebook friends and 'likes' does not equal a rocket ship of monster profit boosters. In fact, for many, a social media fanbase lacks the ability to quantify, and can, therefore, can feel like much ado about nothing. The truth is, if you don't have a Facebook audience that actually wants to interact with your content, you've wasted your efforts. Likes are meaningless without the genuine desire to support your company. So how do you build legions of engaged social media consumers? With consistency, perceived value, dedication and a little bit of good luck. We can't help you with the last must-have, but we demystify the first three below… | How to Attract More Customers With Your Pinterest DescriptionsBy Dawn Pigoni (c) 2013 There is no denying the powerful force that Pinterest has become in such a short time. Businesses are seeing a lot of increased traffic and sales boosts simply by having a strong set of Pinterest boards. Not all has seen a great deal of success through their efforts on Pinterest, though. If you are not seeing a lot of increased traffic coming from Pinterest, you might be missing the mark with your descriptions. When you optimize your pin descriptions for searching, you will improve your chances of being found and attracting a gain in traffic through your pins. You get 500 characters for your Pinterest descriptions. Use the following guidelines when writing your descriptions… | |
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International Copywriting: What Can Go Wrong?By Ryan Neal (c) 2013 Companies that specialize in international marketing are often left scratching their heads when it comes to the process of international copywriting. The problem is a simple one; how to communicate the same message and maintain consistency across several different languages when each language has vastly different cultural values and linguistic nuances. Unlike the problem, the solution is not so simple. There are, however, a few common mistakes to avoid. If you can manage to sidestep these, then you're on your way to writing for a range of international audiences. Here are a few of the most common mistakes encountered with international… | Chinese Apple Fans Not Impressed by Newest iPhone Models: ReportBy Megan Abraham (c) 2013 Apple is losing its lustre in the Chinese market. That's the latest report to circulate around the Internet, just days after the iPhone maker introduced its iPhone 5C and 5S models. In a market saturated with alternatives to the iPhone through companies like Samsung, the Chinese are looking for new technology - something they say Apple has dropped the ball on. "I have lots of Apple products, yet my complaint about the iPhone is it lacks innovation," said student Liu Guanlin in a Vancouver Sun report. "I can't see major breakthroughs in the latest models, which is disappointing." In fact, the Chinese hardly blinked an eye when the new models were announced, according to… | |
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AT&T CEO Apologizes for September 11 TweetBy Megan Abraham (c) 2013 AT&T has issued an apology after fans expressed outrage at a Twitter post made by the company commemorating the anniversary of the September 11 attacks. The company posted the Tweet on Wednesday with the words "Never Forget." The image that accompanied the words was offensive to some users who expressed their distaste with the Smartphone developer. Shortly after it was posted, the Tweet was taken down. The image accompanying the post showed the New York skyline during evening hours. An AT&T Smartphone held by a hand was dead centre in the image, and through the phone, the image of two… | Expert Tips on Leadership from Steve JobsBy Davis Miller (c) 2013 Steve Jobs, the founder of the two famous companies Apple and Pixar, was known as an iconic business leader. He managed to reinvent the business world and he won the planet over with his astounding products, innovative designs and cutting-edge technologies. His Eastern beliefs differentiated him from all other Western leaders, and enabled him to focus on vision and not on reality. He disrupted markets with his state-of-the-art devices and he even managed to reorganize parts of the tech and media industries. Great wisdom pushed him to think differently and see the true potential behind every technological innovation. Steve Jobs is the ultimate entrepreneur and his leadership tips are definitely worth taking into… | |
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