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If you're just starting out your SEO efforts, or simply looking to achieve better results, it can feel overwhelming to determine the next best steps. Many lament the task of focusing on on-site or off-site tactics, and are looking for factual evidence as to exactly what each focus means, and the real-world results they can manifest.
Rather than fret about keeping up with Google and Bing's ever-changing algorithms, do yourself a favor and first just focus on creating a first-class website. This, in essence, is the secret to stellar on-site SEO. It's also the secret to creating high conversion rates, great customer loyalty, and impressive analytics. | |
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Google Launches Redesigned Logo, New App LauncherBy Jennifer Cowan (c) 2013 Google has jumped on the redesign bandwagon, following the lead of rivals Yahoo and Bing by introducing a "refined" logo and a new app launcher. Yahoo has been in redesign mode for several months with changes to its homepage, search and most recently, its logo. Microsoft's Bing revamped search this month with the promise of more features to come. Not to be out done, Google has debuted a logo with a flatter, tighter look - a change that, in truth, is barely noticeable. Eddie Kessler, technical lead at Google said in a blog post that Google had "refined the color palette and letter shapes of the Google logo. We'll be rolling out this update across most Google products… | Microsoft CEO Steve Ballmer Admits Mobile MistakesBy Jennifer Cowan (c) 2013 Outgoing CEO Steve Ballmer was brutally honest, yet strangely upbeat, at Microsoft's financial analysts meeting Thursday, admitting that the software giant has allowed the booming mobile market to pass it by. "Mobile devices, we have almost no share," Ballmer said during his speech. "I don't know whether to say that with enthusiasm or kind of uncomfortable tension, but I'm an optimistic guy. Anything we have low market share sounds like upside possibilities to me." Despite his buoyant attitude, Ballmer did say during a Q&A session that he regretted decisions made early in his reign as CEO. "If there's one thing I guess you would say I regret, I regret that there was a period in the early… | |
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Marissa Mayer Lands at Top of Fortune's 40 Under 40By Jennifer Cowan (c) 2013 Yahoo CEO Marissa Mayer is officially this year's hottest mover and shaker in the world of business. Mayer, 38, took the top spot on Fortune's annual 40 under 40, beating out fellow technology buff Mark Zuckerberg. Facebook's 29-year-old co-founder and CEO nabbed the No. 3 spot behind Square CEO Jack Dorsey, 36. Fortune magazine publishes an annual set of the 40 business people its editorial staff deems to be the most influential business executives. According to Business Insider, this is the first time Fortune has chosen a woman as the top 40 under 40 executive. Mayer, a former Google executive, has been working her magic on Yahoo by… | Mayer Retweets Promises to Switch to YahooBy SPN Staff Writers (c) 2013 Marissa Mayer had a busy day Thursday. Along with launching a modern new My Yahoo, the company's homepage customization service, Mayer was also busy retweeting Twitter users who vowing to switch their homepage to Yahoo, but only if she retweeted them. "If @marissamayer retweets this I'll make Yahoo my home page," many of the tweets read. Even this comment was retweeted: "If she retweets me, I will stop making fun of Yahoo's new logo in public." According to CNet, Mayer is doing all of the retweets herself, rather than passing it off to an assistant. Mayer is sure to be pleased with the timing of it all and is likely hoping the Yahoo pledge will… | |
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Apple Forecast to Sell Between 5M and 8M 5S and 5C iPhones This WeekendBy SPN Staff Writers (c) 2013 Apple will sell between five million and eight million 5S and 5C iPhones this weekend, analysts are predicting. The iPhones, which hit store shelves today, were unveiled by Apple last week as the next devices in the lineup of its iconic iPhone brand. Gene Munster of Piper Jaffray is forecasting opening weekend sales of between five million and six million handsets, saying approximately 2.5 million iPhone 5S devices and three million iPhone 5C devices would be purchased. Munster and KGI Securities analyst Ming-Chi Kuo both believe the iPhone 5S will sell out before the weekend is over due to supply constraints. Kuo, however, is more upbeat about Apple sales numbers… | SEO Goes Hand-in-Hand with Website TranslationBy Orad Elkayam (c) 2013 Understanding the power of the Internet and its influence on marketing strategy is the first step toward the realization of the importance and requisiteness of website translation to reach not just the native language market but the global market as well. In today's world, most people are using the Internet to find information and gain access to resources they both normally cannot access or would require some travel and effort to acquire. The Internet solves this disparity between customer need and customer access by enabling any user in a myriad of countries with a portal to the Internet to have access to all the information/services/products they desire with a… | |
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