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While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. You may have thought that the better Google gets, the less effect technical problems would have on SEO -- I know I did. But in fact, it has been the opposite. It's not that Google can't figure out technical SEO problems and work around them -- they most certainly can and have done it for years. But it seems that they have decided to force webmasters to clean up their sites now.
It does make sense from Google's perspective. Why should they waste their computing power to sort through badly coded websites and misconfigured servers? I can totally see them deciding that if you don't have the time or wherewithal to fix blatant errors, then why should they show your website to their users (aka the searchers)? Enter Google's Webmaster Tools | |
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Link Exchanges or Business Development Strategy?By Orad Elkayam (c) 2013 As concern over link exchanges and the methods by which they are being used grows, it is time for every SEO consultant to acknowledge there is a problem. As a manager in several organizations, I receive my share of irrelevant and sometimes insulting link exchange invitations from organizations that have no relevance to my area of business. The Common Method It is a known fact that links are a major concern for every site owner or SEO consultant looking for better rankings and higher page rank (PR). Today, site owners and even some SEO consultants do not care where they get the links and send thousands of e-mails through automated programs to… | U.S. Spends More Than $50B Yearly on Surveillance ProgramsBy Jennifer Cowan (c) 2013 The United States is spending tens of billions of dollars a year on intelligence and surveillance, according to new documents leaked by former National Security Agency contractor Edward Snowden. The $52.6-billion budget for fiscal 2013 that Snowden handed over to The Washington Post revealed The CIA, NSA and the National Reconnaissance Office take up the lion's share of the "black budget" that is shared among 16 agencies. The CIA, the top spender, requested $14.7 billion, far surpassing the NSA's $10.8 billion and the National Reconnaissance Office's $10.3 billion. Although The Posts's story points out that these were amounts requested and… | |
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Facebook Policy Updates to Shine Light on Use of Member DataBy Jennifer Cowan (c) 2013 Facebook is preparing to update its data use policy as part of the $20-million settlement approved by a U.S. District Judge to bring an end to the two-year-old Sponsored Stories lawsuit against the social network. The proposed updates to Facebook's Statement of Rights and Responsibilities and Data Use Policy, some of which have been mandated by the court, are to give its users a better understanding of its data collection practices. Although Facebook is asking for user feedback over the next seven days, there will be no vote on the proposed changes, Facebook chief privacy officer Erin Egan wrote in… | Those Who Send Texts to Drivers Can Be Liable if Accident Occurs, Court RulesBy SPN Staff Writers (c) 2013 Those who knowingly send texts to someone behind the wheel can be held liable if the recipient is involved in a crash as a result, a New Jersey court has ruled. The ruling, first reported by The Verge, stems from a case in which a married couple on a motorcycle was injured in a crash by a teenage boy who was texting and driving. While the couple reached a settlement with the driver, the pair also tried to have the boy's girlfriend charged for distracting him with a text message while driving. The pair, however, was unable to prove the girl knew her boyfriend was behind the wheel. She wasn't charged. However, the case gave birth… | |
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Microsoft in Talks For Piece of FoursquareBy SPN Staff Writers (c) 2013 Microsoft is courting Foursquare Labs in the hopes of receiving a stake in the social media company, sources have told Bloomberg. While the software giant and Foursquare have been in talks for some time and a deal seems likely, it still has not been reached, the sources said. That could be because Foursquare has also been meeting with other companies and is even negotiating with venture capitalists about investing in its location-based social networking website. Foursquare's revenue has surpassed expectations and in April raised $41 million in debt to allow it to continue "tinkering with an unproven business model" while putting off discussions on its value, according to the report. "I think we've proven our… | Stop Trying To Sell From Within Your ArticlesBy Bill Platt (c) 2013 When done well, article marketing continues to be one of the most effective methods of marketing that one could employ online. However, many people are confused when they hear article marketing is an effective marketing technique. They are confused, because they believe they should promote their offering directly inside the article. But, that assumption is the furthest thing from the truth. You shouldn't promote your offering within the main part of the article! Instead, you should create content that publishers want to publish and readers want to read, within the main part of the article. All promotional language… | |
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