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Not every business is affected by the different season changes, but that doesn't mean you can't embrace seasonal spikes and adjust your link building efforts accordingly. To capitalize on the different seasons, you need to analyze a lot of different elements to get organized.
You want to boost the amount of traffic from your current customers, which means you'll have to consider how the seasons affect your marketing materials. You want to write more guest blog posts about seasonal topics to spur different audiences clicking on your links, and you want to encourage more people to share your links and include them in their posts! | |
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Different Types of Links Provide Different SEO ValueBy Bob I Richards (c) 2013 Backlinks are merely the markers on the Internet aiming to your site. These pointers are text or graphics that are coded to point to your website as shown by the blue text you see all over on the web. A search engine views these inbound links as being a signal of reputation or value of your website. Google weights that signal as the most significant element in figuring out how your web site should be ranked within its search result pages. You'll uncover different sorts of inbound links which have different degrees of "SEO juice" or SEO value. Some inbound links have more juice for your website than others. And while you want the most search engine optimization juice, it… | Keywords that Can Boost (or Tank!) Your E-mail Campaign SuccessBy Karon Thackston (c) 2013 With all the talk about social media, search engine optimization (SEO) and video, you might think of email as an old-school marketing method. Nothing could be further from the truth. Just take a look at these recent stats as reported by Salesforce.com. • Forty-four percent of e-mail recipients made at least one purchase last year based on a promotional e-mail. (Convinceandconvert.com) • Seventy-two percent of B2B buyers are most likely to share useful content via email. (Earnest Agency) • Eighty-two percent of consumers open e-mails from companies. (Litmus) I've had greater sustained success using e-mail to generate sales and leads than with practically any… | |
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How To Double Your Productivity OnlineBy Declan O Flaherty (c) 2013 There are only three skills you need to master in this industry to be successful, which are: 1) Creating content; 2) Writing copy; 3) Driving traffic. That's it. Master these three skills and nothing can stop you from being a success. Well, in theory that's all well and good. In reality though, it's not that easy, is it? If we add a fourth skill then nothing can stop you. The fourth skill is actually far more important than the previous three I mentioned above. What is it? Productivity. What stops anyone from succeeding is, quite simply, not getting things done. It's not rocket science I'm sure you'll agree, but it does make sense, doesn't it? This is what I recommend you do... Forget about the 80/20 rule, not because it's a useless rule, but because… | Keeping Customer Service Alive and Well with Online BusinessesBy Andrew Lisa (c) 2013 Although the Internet revolutionized business and changed many facets for both business owners and consumers, one old adage will not change: A happy customer will tell a colleague, but an unhappy customer will tell 10. People may not be sharing their experiences in the same ways (who really talks on the phone anymore?), but they're still talking. Customer service presents unique challenges and opportunities for people who do online business, because it's often not a top priority when it comes to Internet companies. And because it's truly a rare thing in the digital world, online entrepreneurs can use stellar customer service to stand out and keep customers coming… | |
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Motorola CEO Pleased With Moto X SalesBy Megan Abraham (c) 2013 Motorola's CEO is happy with sales of the new Moto X. The new Smartphone is selling at a profit, says CEO Dennis Woodside adding the manufacturing facility sees 100,000 Moto X phones slip out the door each week. Woodside, speaking to Reuters in an interview Tuesday, said custom orders for the phone are also "substantial." Customers can order their phone and customize it with 18 different back cover colours, two different front colours and several different metallic accents, making for hundreds of different possible combinations to create the perfect Smartphone and fashion accessory all in one. Between sales and custom orders, Motorola is exactly where it wants to be, he said. "When you set up to ramp a factory… | Google Wrongfully Collected Personal Information Via Wi-Fi Signals: Appeals CourtBy Megan Abraham (c) 2013 Google wrongfully collected personal information from unsuspecting victims while compiling photos for its Street View project, says a federal appeals court. The court ruled that Google gathered information via Wi-Fi signals in the form of e-mails, usernames, passwords, images and documents as it drove around in its Street View car, snapping photos with via a roof-mounted camera.Google, however, disagrees, and claims it didn't break the law because Wi-Fi is a form of "radio communication." It also claims the data was gathered accidentally. Regardless… | |
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