Monday, September 30, 2013

How to Do SEO for Now and Forever

How to Do SEO for Now and Forever
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Sept 30,  ISSUE #1908

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How to Do SEO
for Now and Forever

By Jill Whalen (c) 2013

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I see so many alleged 'SEO tactics that just waste time and money without having any positive affect on the website. In many cases, things done in the name of SEO actually hurt websites more than help them. Which is why I write a whole lot about what not to do in SEO.

While it's easy to say what SEO isn't, it's a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago - that is, making your website the best it can be both for people and search engines.

How to Use Landing Pages for Business



Still, that broad definition probably doesn't mean much to many of you. You're likely left wondering how exactly you should go about making your site the best it can be. So today I'll explain how you can do just that.

Time or Money
First - when you're talking about having the best anything, there's no quick fix. Whether you want the best website or the best bódy, it's going to take a huge investment on your part. That means you're going to have to spend lots of money or lots of time (or in many cases both) to make it happen. Just as your big fat belly isn't going to disappear overnight, great websites aren't slapped together in a day. You will need some major resources at your disposal if you truly want your website to appeal to both people and search engines. This means either hiring smart people to work diligently on your website and its marketing, or spending most of your time doing it yourself. Your best bet probably a combination of both.

Understand Your Target Audience
To get started having the best website ever, you have to truly understand your target audience. You need to know who they are and what they would be searching for at Google...

.... Continue Reading at SiteProNews

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Android Apps for Business You Don't Want to Miss

By Justin Kemp (c) 2013

As soon as Android devices began chipping away at the Apple Smartphone stronghold, I was one of many who snapped up the chance to test out Android's offerings that, on paper, surpassed that of Apple's. Several years later, I am still using an Android device and have been more than happy, not just with its growth and enhancements over the years but also with the proliferation of apps within the market. Business tools are a dime a dozen. To help you get started, I've compiled this arrangement of apps that truly help you do business anytime and anywhere. Beware though, as once you go through them all, you may not feel the need to set foot at the office…

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Choosing The Best Tool For The Job: A Website Analogy

By Vince Ginsburg (c) 2013

You wouldn't use a hammer to tighten a nut, would you? Likewise, you wouldn't use a flashlight to cook food, right? There exists the right tool for the right task, and in order to get maximum effectiveness out of a tool, you need to know how to properly use it. After all, blindly using power tools can be costly. The same goes with websites. Choosing The Right Tool Why are hardware stores so expansive? There aren't just screwdrivers; there are many different types of screwdrivers for all sorts of different sizes, lengths, and heads. There are also many different brands of screwdrivers; some more reputable than others. Many screwdrivers come as sets, with interchangeable…

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Make Billing Painless in 2013 with FreshBooks

eBay Buying Braintree for $800M

By Jennifer Cowan (c) 2013

eBay is shelling out $800 million in cold, hard cash to acquire online payment firm Braintree. Braintree will operate as a separate service within eBay-owned PayPal to help the company achieve its goal of making mobile transactions "safer and easier." "In a very short time, Braintree has built impressive mobile payment solutions that handle transactions in 130 currencies in more than 40 countries," PayPal president David Marcus said in a blog post. "As a separate service offered by PayPal, Braintree will be able to scale its platform at a rate that is just not possible for a start-up." Both PayPal and Braintree will benefit from the partnership. PayPal gains a set of notable clients from Braintree, which was founded in 2007. It is currently the payment platform of choice for Airbnb…

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Google Flying High With Major Algorithm Update: Hummingbird

By Jennifer Cowan (c) 2013

To celebrate its 15 years in business, Google has launched Hummingbird, the first major update of its search algorithm since 2010. Hummingbird, which affects about 90 percent of queries, allows for more complex searches and even enables users to compare two items -such as rival products - side by side. The need for Hummingbird was clear, said Google's senior vice-president of search Amit Singhal. As search queries become more complex, he said, customary keyword-based systems no longer work so well because of the need to match concepts and meanings with words. The improvements to the algorithm include a refresher for Knowledge Graph - Google's map of real…

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Judge Denies Google's Lawsuit Dismissal Request

By Jennifer Cowan (c) 2013

A U.S. federal judge has vetoed Google's request to dismiss a lawsuit seeking the ban of automated scanning of Gmail messages. Judge Lucy Koh gave the go-ahead Thursday to the class action complaint accusing Google of breaching the Federal Wiretap Act by scanning e-mail messages without the sender's or the recipient's consent. "The court finds that it cannot conclude that any party - Gmail users or non-Gmail users - has consented to Google's reading of e-mail for the purposes of creating user profiles or providing targeted advertising," Koh wrote in her ruling. Koh said "a reasonable Gmail user who read the Privacy Policies would not have necessarily…

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BlackBerry Reports $965M 2Q Loss

By Jennifer Cowan (c) 2013

BlackBerry is seeing a whole lot of red today - $965 million or $1.84 a share to be exact. The amount seems astronomical compared to last year's loss of $235 million, or 45 cents a share. The struggling Canadian Smartphone maker's second quarter report, released early this morning, was just as dismal as the company warned it would be with revenue falling 45 percent to $1.57 billion, from $2.86 billion a year ago. One of the main reasons for the company's substantial loss is the $934 million write-down in inventory of the BlackBerry Z10, the firm's touchscreen device launched at the beginning of the year that BlackBerry hoped would propel the company into the third-place position in the Smartphone market behind powerhouses Samsung and Apple. Despite…

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SPN Site Of The Day SPN App of the Day
HelloBar is a fun, unobtrusive yet highly visible web toolbar that sits at the top of your website and is a great way to engage users and get them to take immediate action.

Mobo Market contains apps and games with a nice and intuitive user interface. It's a great replacement to the Google Play Store. Supports Android 1.6+.

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Sunday, September 29, 2013

AWS Account on Hold: Response Required

Greetings from Amazon Web Services,

We were unable to validate important details about your Amazon Web Services (AWS) account. Your AWS account has been placed on hold pending additional verification.
You will not be able to log in to your Amazon.com or the AWS portal. If you do not respond within 5 days of this email (by Saturday, October 5, 2013),
your AWS account will be suspended and you will no longer be able to access AWS services.

To avoid suspension, please fax us a copy of a current bill (utility bill, phone bill or similar).
As an alternative, you can fax us a copy of your national ID (both sides). The faxed statement should include the following information:

- Subject: "Attention to Amazon Web Services"
- The name on the AWS account
- The billing address on the AWS account
- The email address associated with your AWS account

Additionally, we are always interested in learning more about our customers and how they use Amazon Web Services.
As such, we request that you also provide us with the following information:

- Name of the business
- Business phone number
- The url for your website (if applicable)
- A contact phone number where you can be reached should we need additional information
- Potential business/personal expectations for using Amazon Web Services

Our fax number is +1-206-266-2752. If you have any questions, you can contact us at aws-verification@amazon.com.
We apologize for any inconvenience this may have caused you and appreciate your patience with our security measures.

Thank you for your immediate attention to this matter.

Sincerely,
Amazon Web Services

Action Required: AWS Account Alert

Greetings from Amazon Web Services.

Unfortunately, we are unable to validate important details about your Amazon Web Services (AWS) account. Your AWS account has
been placed on hold pending additional verification. At this time, we urgently need your support to confirm your address information.

At your earliest convenience, please fax us a copy of a current bill (utility bill, phone bill or similar), showing your name and address.

IMPORTANT: When you send us your information, please include your email address, so we are able to process your fax as soon as possible. We can be reached via fax at +1-206-765-3424 or 1-800-887-0540.

Additionally, we are always interested in learning more about our customers and how they use Amazon Web Services. As such, we request that you also provide us with the following information:

- Name of the business
- Business phone number
- The url for your website (if applicable)
- A contact phone number where you can be reached should we need additional information
- Potential business/personal expectations for using Amazon Web Services

If you have any questions, you can contact us at aws-verification@amazon.com. We apologize for any inconvenience this may have caused, and appreciate your patience with our security measures.

Thank you for your immediate attention to this matter.

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Friday, September 27, 2013

2013: Innovative Marketing Trends to Date

2013: Innovative Marketing Trends to Date
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Sept 27,  ISSUE #1907

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We welcome article submissions from experts in the areas of SEO, web design, blogging, RSS, social media, etc. For more information, visit our Article Submission Page.

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2013: Innovative
Marketing Trends to Date

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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There are many timeless elements to creating top-notch, results-oriented marketing campaigns. If it's not engaging, memorable, or oozing with a little wow factor, there won't likely be much fanfare. Every year, however, smart folks figure out new and innovative ways to lure in the masses, manifest a rags to riches story, and create tools and campaigns that become bona fide trends and legends.

The Perfect Fix for SEO Workload Problems



We may only be in the fall of 2013, but already there have been many notable new movements that have created a stir in the world of marketing. It's a bit early to tell which of these have significant staying power, but here are a few of the most critical innovations that business owners should take notice of.

It's a Gamer's World
Gamification may not be a new term, but it's proving to be a trend that seems to grow and grow. Business owners have become hip to the essential element of engagement through all marketing channels, and there are few activities that prove more engaging than an addictive video game. Couple that with the game-playing obsession proudly touted in younger generations, and it's clear to see how and why adding gaming elements to websites and marketing campaigns is exploding.

2013 has likely seen more gamification growth thanks to platforms like PunchTab and BigDoor, tools that make the integration of gaming elements into many business models a more seamless and organic process. Plus, apps like FourSquare have turned mundane tasks like running errands into a fun-filled, social-centric gaming experience. If you haven't integrated a level of status or fun into your efforts yet, and your industry is appropriate for the task, make this a top consideration.

.... Continue Reading at SiteProNews

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No 2Q Earnings Call for BlackBerry as Sale of Company Approaches

By Jennifer Cowan (c) 2013

BlackBerry will release its second quarter financial results Friday, but there will be no conference call with investors and analysts to discuss the results, the company has announced. The beleaguered Canadian Smartphone maker cited the letter of intent agreement between BlackBerry and Fairfax Financial Holdings Limited as the reason for the call's cancellation. "In light of the letter of intent agreement between BlackBerry and Fairfax Financial Holdings Limited that was signed and announced on Monday, Sept. 23, BlackBerry has cancelled its second quarter earnings conference call and webcast that had previously been scheduled for Friday, Sept. 27…

Read More

 

Top Four Things The Beatles Showed Us About Content Marketing

By Stacy Carter (c) 2013

Content marketing has become a standard means of sharing creative and informative materials to nab your target audience. Content marketing is by no means new. In fact, The Beatles used the basic principles of content marketing during the 1960s as a way to entice the masses to become more interested in their stage performance and music. Just like content marketing, the objective is to attract, interest and engage your audience. Here are the top four4 things The Beatles have shown us about content marketing. Engaging the audience with the "You" principle The Beatles is a popular band that is loved for its music and style. The band rose to fame in the 1960s…

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Make Billing Painless in 2013 with FreshBooks

Five Resources that Can Bring Visitors to Your Blog in Droves

By Kathryn Smith (c) 2013

The main purpose of writing a blog is to ensure it is widely read. If you are monetizing your blog, it is doubly important to ensure it reaches as wide an audience as possible. To achieve just that, many bloggers use well-known social media platforms such as Twitter, Facebook, LinkedIn and Google+ to promote their posts. While these social media sites cater to large demographics, they are too crowded to always be effective and, let's face it, your blog is just another blog. Broad Base the Network you Access If you are writing on a niche topic, it is always a good idea to complement your presence in well-known social media networks with lesser known ones. The advantage…

Read More

 

15 Percent of Americans Remain Offline, Many By Choice

By Jennifer Cowan (c) 2013

Most of us can't fathom what life would be like offline - yet there remains a sizeable chunk of the American population that have not used the Internet or e-mail. According to a new study released by the Pew Research Center's Internet and American Life Project, 15 percent of adults in the U.S. have not been online - and many of them like it that way. Pew ResearchWhen asked why they choose not to use the Internet, 34 percent said it simply is not relevant to them, adding that they "are not interested, do not want to use it, or have no need for it." The other reasons included: 32 percent described the Internet as difficult to use. The non-users said it was either difficult or frustrating…

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Hackers Steal From Data Brokers, Sell Info to Identity Thieves: Report

By Jennifer Cowan (c) 2013

A consortium of hackers specializing in identity theft has gained access to the computers of some of the largest consumer and business data aggregators in the U.S., a seven-month investigation by KrebsOnSecurity has revealed. The hackers, known as SSNDOB cater to underground cyber-crime forums, offering to nab SSNs, birth dates and other personal data on any U.S. resident for a price, according to the KrebsOnSecurity blog written by Brian Krebs. SSNDOB charges only 50 cents to $2.50 per record and $5 to $15 for credit and background checks. According to the blog, customers pay for the group's services using anonymous digital currencies…

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Dell, Oracle Team Up in Bid to Dominate Data Management Sector

By SPN Staff Writers (c) 2013

Dell and Oracle are expanding their partnership to take on the data management sector. CEO Michael Dell, who made the announcement at Oracle's OpenWorld Conference in San Francisco, said his company is getting ready to take on International Business Machines Corp., the current leader in the data management field. Dell said his company, with the help of Oracle, will convince consumers to forgo IBM's mainframes in favor of Dell's mass-market servers. "We're the folks to call to help you get off of that," he was quoted by Bloomberg. "We're unencumbered by an old legacy." Oracle, as part of its deal with Dell, is to supply the technology to manage…

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SPN Site Of The Day SPN App of the Day
Tweak Your Biz Title Generator automatically generates title ideas for your blog based on a keyword you enter.

Socialcam makes it easy to share video with your friends and social networks. Create videos with custom filters and browse your friends videos. Supports iOS and Android.

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Suite 238, 23-845 Dakota Street
Winnipeg, MB R2M 5M3
(c) Copyright 2013 All rights reserved

For other support inquiries go here