Wednesday, October 23, 2013

Social Media: How Much Do You Really Need to Invest?

Social Media: How Much Do You Really Need to Invest?
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Social Media: How Much
Do You Really Need to Invest?

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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Everywhere we look these days, companies are proudly touting their social media presence. Restaurants, car dealerships, ecommerce stores, even paid parking lots – they all want you to “Like” them, and are conceivably spending significant dollars to entice followers. But does social media make sense for every business? Can anyone afford to not be in the game?

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The answer is mixed. Yes, most people need some social media presence, for reasons we’ll explore, but not every business should be required to spend a great deal of time or effort.

There are key aspects to the social landscape that all businesses need to be mindful of, or risk embarrassment or failure. Yet it seems most business owners think...

.... Continue Reading at SiteProNews

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