Friday, October 4, 2013

Advanced Twitter Tactics for Small Businesses

Advanced Twitter Tactics for Small Businesses
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Oct 4,  ISSUE #1910

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Advanced Twitter
Tactics for Small Businesses

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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Getting an edge in any social media space is, to say the least, a very hard challenge. Rising above the sea of competitors and the ever-present social noise takes finesse, planning, pizzazz, and the latest technological tools. Twitter is perhaps the most challenging medium to make a big splash in, but it's far from impossible. Get a hashtag up on your competition by using the following advanced Twitter tips!

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1. Be Proactive About Gaining Followers
Obviously, you need to build a loyal, diverse following of Twitter fans to make this space work for you. If you're thinking about buying "fake" followers, think again - you need engagement, not bulky numbers. False profiles don't make for very viral supporters! To amass your dedicated crew, don't just launch your profile and cross your fingers, get out there and connect with people! Follow like-minded industry leaders and fans, message up a storm, and post intriguing posts that get people talking. Whatever you do, be extremely active, and people will respond in kind.

2. Resist the Urge to Schedule Your Tweets
Yes, there are oodles of great tools like HootSuite that help you schedule tweets in advance, but remember that your follow-up conversations are far more important than your original correspondence. Why? Because you have that fan's attention, in the moment, and if comments or retweets go unanswered for hours or days, you've missed the chance to not only deepen loyalty, but perhaps gain a viral supporter.

If you still insist on scheduling blasts, be on hand to respond to comments every hour during your workday. Better yet, have a social media manager tasked to stay engaged with your follows as much as possible. Remember that it only takes a handful of fiercely loyal super-fans to spread the good word about you and send your numbers through the roof. Folks these days have a very small attention span though; don't miss your window of engagement.

.... Continue Reading at SiteProNews

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Justice Department Opposes Tech Firms' Requests for Increased Transparency

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