Friday, October 18, 2013

Google's Hummingbird Update: 5 Changes You Need to Implement

Google’s Hummingbird Update: 5 Changes You Need to Implement
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Oct 18,  ISSUE #1916

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Google’s Hummingbird Update:
5 Changes You Need to Implement

A SPN Exclusive Article by Joydeep Bhattacharya (c) 2013

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The Google Hummingbird update was launched without any formal notification by Google. Various sources indicated it may have been launched around the last week of August or the first week of September. It was an update specifically geared to deal with handling more complex search queries.



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With increased dependency on Google, users had started to enter more conversational kinds of queries which demanded instant answers from Google rather than a set of specific pages which might contain the answer. The core search algorithm of Google was updated with Hummingbird.



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