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Choosing to play by the rules when less honest tactics can often produce better results is not an easy decision to stick to. In no arena is that more prevalent than the game of white hat versus black hat SEO.
White hat, or non-automated methodologies, embrace the criteria that giants like Google have set forth to attain high rankings. These involve link building with integrity, sites that should be very user-friendly and informative, and other quality content choices that, theoretically, should make the search engines take notice. | |
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A Bunch of Social Media Buttons Doesn't Always Mean You're More SocialBy Adrienne Erin (c) 2013 Including social media buttons on your website and at the top of your articles is clearly a wise tactic. It can help your SEO and spread your content organically through shares which, in turn, increases your visibility and serves as no-cost advertising. Since sharing buttons give so many exciting possibilities, it's easy to think that including as many as possible will provide you with the most success, as well as skyrocket your social presence. However, there are quite a few reasons why too many social media buttons can actually harm your site's performance, credibility and social presence. Too Many Buttons Can Slow Your Site We should all be concerned with… | New Google Feature Goes Beyond Dictionary DefinitionsBy Jennifer Cowan (c) 2013 Google may very well be a student's best mate - but only if that student is an American. The technology giant is expanding on its dictionary definitions for U.S. desktop and mobile users of Google Search to give up more than just a word's meaning. Now, when any word is typed in as a query, Google will give not only its definition, but also sample sentences that highlight how the word is used as well as synonyms. Translations are another feature. Users have the option of translating words to one of 60-plus languages. Users can also receive spoken information on words within the Google Search app. Once a language has been selected, future word searches will, without fail… | |
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New Facebook Partnership to Aid Small Businesses With AdvertisingBy Jennifer Cowan (c) 2013 Facebook is joining forces with image provider Shutterstock to give small businesses the resources they need to create eye-catching ads. "High-quality, engaging photos often enhance the performance of ads, particularly in News Feed. And now, through our collaboration with Shutterstock, it will be easier for businesses to integrate beautiful photography into their Facebook ads," Facebook said in a blog post. Marketers will have soon have access to millions of commercially-licensed images from the Shutterstock library for no additional charge, Facebook said. Shutterstock's images, which are available for use in all Facebook advertisement formats, will be… | Searching By Image Gets Easier With Chrome 30By SPN Staff Writers (c) 2013 Google's latest version of Chrome is making image search a snap. Chrome 30, which has been released on Google's beta channel, introduces several new developer features for Chrome Apps and Chrome for Android Beta as well as a more intuitive search. "Have you ever seen an image on the Web and wanted to know more about it?" reads a blog post by software engineer Jianning Ding. "Well, with today's Beta release of Chrome you can quickly discover all sorts of content related to an image by right-clicking on it, or by long pressing it on mobile devices, and selecting the option to search for it within your default search provider." In Chrome for Android, users can… | |
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App Facebook Login Change Gives User More ControlBy SPN Staff Writers (c) 2013 Facebook is handing more control back to its mobile app users. The social network is changing the permissions given developers when its members select the Facebook Login button to sign up for mobile apps. The Facebook Login enables people to log in to apps with their Facebook accounts. Facebook infographThe changes, spurred by user complaints, are a bid to give Facebook users more control over what the apps they have signed up for can post to their Facebook accounts. "Although Facebook Login is widely used, we understand people's concerns about apps posting on their Timeline or to their friends. For the past several months, we've been rolling out a new version of Facebook Login on mobile to address… | Yahoo's Mayer Hoping to Sign Deals With Katie Couric, Vogue Magazine: ReportBy SPN Staff Writers (c) 2013 If CEO Marissa Mayer has her way, TV new personality Katie Couric will have her own Web interview show on Yahoo's home page. A number of sources inside Yahoo told All Things D Mayer's new goal is to enhance the site's media efforts and ABC's Couric is a big part of that. The sources said the talks have recently moved to include the network's top management. If the deal becomes a reality, sources said, Couric would interview high-profile celebrities exclusively for the Web on Yahoo's homepage. The sources also said ABC "would need to reach agreements about the scope of her role on Yahoo, and balance them with her obligations to ABC." Couric is the host of ABC's 'Katie,' which will debut for its second season… | |
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