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Now that 80% of the world's population own a mobile phone and four out of five consumers shop using their smartphone, jumping on the mobile marketing bandwagon sooner rather than later is a strategy webmasters cannot ignore. Mobile marketing is not just trundling along - it's going at breakneck speeds and is only going to get faster!
Mobile Marketing is the Future | |
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Don't Ignore Text Message Mobile MarketingBy Adrienne Erin (c) 2013 We all know the majority of companies fervently use e-mail, social media, TV and more in their marketing strategies. But what about mobile marketing? While text messages are more likely to be read than any other form of communication, text message mobile marketing has been ignored by many marketers, whether it's due to fear, a lack of information or a lack of time. Because text messages are sent over the highly-regulated cellular phone network, many marketers are overwhelmed by the various rules and regulations in place to eliminate things like spamming. But this doesn't mean you should give up on implementing text message mobile marketing into… | Five Things to Improve Your Site Ranking SignificantlyBy Martha Buckly (c) 2013 Anytime anyone wants to find anything online, they go to one of the top search engines. At present, Google is easily the market leader, followed by Bing and Yahoo. Each of these websites applies a secret formula that helps them determine which Web addresses are displayed earliest or highest on search results pages. This is important because users are far more likely to select the first few entries than they are to explore those farther down the page. Why it matters? As with any business, the more visitors you have, the more likely it is that someone will make a purchase. Improving positioning can be done in one of two ways: PPC or search engine optimization (SEO). PPC is… | |
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Video Content for a SEO WorldBy Tina Courtney-Brown (c) 2013 Video content is the life force of the web, infusing movement, sound, and priceless engagement to the legions of people waiting to hear and see your message. Done with aplomb, videos create indelible experiences for people to bond with your message and brand, in ways that can literally be unforgettable. Video content can also equate to SEO gold. In a recent study on content, ReelSEO proclaimed videos are a whopping 50 percent more likely to be found in a search, compared to plain text. With conversion rates having this much potential, it's time to seriously consider your move into the world of viral videos. Why Videos Rock SEO A 50 percent gain in search clicks may not be the norm, but it's clear that this kind of optimization is more than possible. Why? Because the web is built on text content, and anything that… | Netflix Launches Multiple Profile Feature for Single AccountsBy Jennifer Cowan (c) 2013 Netflix is giving user profiles a more personal touch, allowing multi-user profiles for single accounts. The news is sure to cheer families who will now be able to keep recommendations for Disney, LeapFrog and Veggie Tales separate from action and suspense flicks. Beginning today, Netflix users can set up as many as five separate profiles, giving each person a more tailored experience based upon individual tastes. The new feature is included in the basic subscription price. "We continually innovate and are proud to deliver an even better, more personal Netflix experience," said Netflix chief product officer Neil Hunt in a press release. "Now all people in your home can have their own Netflix experience, built around the TV… | |
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Government Requests for Twitter User Data on the Rise, Report RevealsBy Jennifer Cowan (c) 2013 Requests for user information are on the rise from governments around the globe, according to Twitter's newly-released transparency report. Law-enforcement agencies, courts and U.S. and foreign governments submitted 1,157 requests for information about the social network's users during the first six months of 2013 - up 15 percent from the previous six months, the report revealed. The requests are typically associated with "criminal investigations or cases," Twitter said. Twitter is pushing to release even more information in future reports, in the wake of leaks to the media by former… | Majority of Popular iOS and Android Apps Invade Users' PrivacyBy Jennifer Cowan (c) 2013 Eighty-three percent of the 100 most downloaded free and paid apps on iOS and Android come with security risks and privacy issues, a new study has revealed. Free apps carry the most risk with 95 percent showing evidence of at least one risky behavior compared to 78 percent of paid apps, according to a study by Appthority, an application analysis company. Apps for Apple devices appear to be worse than Android apps when it comes to privacy and security issues, although the majority of both were found to pose problems. "iOS apps exhibited more risky behaviors than Android apps overall. Ninety-one percent of iOS apps exhibit… | |
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