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What on earth am I talking about? What is the relevance between a Social Media Giant and a Search Giant? Aren’t they just both enormous behemoths operating in a different digital universe? No, they are not. They are much closer competitors than most of us care to acknowledge. Certainly Google won’t acknowledge any similarities in the two platforms, that’s for sure. Although most people on the inside of the digital space have held the view I am about to share with you for some time now, it will be news to most. |
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